Favorites in Twitter Timeline, Sup app, Snapchat Discovery and Dine Out Boston

Top Story: Twitter Puts Favorites in the Timeline, Users Not Impressed

Why are tweets from accounts you don’t follow showing up in your timeline? Over the weekend, Twitter started testing out a new effort to populate your timeline.

According to Twitter’s newly updated “What’s a Twitter timeline?” help document:

Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.

In the beginning, you would only see tweets from people you follow and their retweets. Then, promoted tweets started showing up in 2012. Now, tweets favorited by the accounts you follow will start showing up, and users are not happy.

What used to be a private action with minimal consequences has now been stripped of its privacy. Now, whatever you favorite may show up in the timelines of your followers to consume themselves.

This is a fundamental change in the original function of Twitter – getting a feed of content only from users you manually choose to follow – and Twitter has promised that this change is only the beginning.

Like any social network that hopes to remain relevant in the future, Twitter must continuously update and upgrade its services for its users – individuals and businesses, alike.

Will you change the way you favorite?


Tool of the Week: Sup


“It makes Snapchat look old,” said one teen about Sup, a new mobile app that gives you the chance to remote control your friend.

How does it work? You send a Sup request to whoever you wish, which invites them to send you a 10-second video stream of their life at that moment. Anyone who accepts your request within five minutes is ready to Sup.

When viewing their 10-second video, you can do a number of things:

  • Direct them where to go or point their phone by swiping left, right, up or down.
  • Request a selfie.
  • Instruct them using emoticons, such as dance, kiss or smile.

At the end of the video, if you want more you can request more video by tapping “Mo’ Time.”

“At first we thought we were a video company, and then we realized we were a teleportation company” explained co-founder and product designer Anthony Cafaro. Sup wants to transport you to where your friends are. For co-founder and CEO Bart Stein, Sup can make you feel like you’re shooing a movie. “Your contact list is the list of actors, you become the director.”

Take a look at Sup in action:

Is Sup the next big social platform?


Under the Radar: SnapChat Advertising


Twitter isn’t the only social network with updates to share: Snapchat announced its plans to integrate ads, TV and movie clips and news articles into its platform this fall. This service, called Snapchat Discovery, is reported to launch this November.

For media companies, this is big news. At the moment, Snapchat doesn’t offer any advertising opportunities, but it’s been shopping around for the best way to generate a revenue stream without compromising its service.

Currently, the longest lifespan for content on Snapchat is 24 hours through Snapchat Stories. Snapchat Discovery would give companies the opportunity to distribute more sustainable branded messages to the platform’s impressive power among the younger demographics.

What do you think of Snapchat Discovery?


Around the Hub: Dine Out Boston


The last week of Dine Out Boston (previously known as Restaurant Week) starts this Sunday, so rev up your appetites – it’s go time!

As one of the nation’s culinary capitals, there are plenty of establishments to choose from. From old school classics to up-and-coming hotspots, Dine Out Boston offers a myriad of tasty dining options. Whatever you’re craving, the chefs of Boston have you covered.

Hundreds of restaurants are presenting menus at different price points for lunch and dinner. Lunch prices are set at $15, $20 or $25. Dinner prices are set at $28, $33 or $38. Prices vary by restaurant – be sure to check the website for specific prices and menus for each participating restaurant.

Take a look at the $38 dining options from two award-winning establishments – Back Bay’s Bistro du Midi and South End’s Boston Chops.

Bistro du Midi


From Sunday, August 24th through Friday, August 29th celebrate seasonal ingredients through the bold flavors of Provence at Bistro du Midi. What’s a French meal without a great wine? Bistro du Midi is also offering two great wine selections from Gerard Bertrand for just 38$ per bottle.

What we’re ordering:

  • House-made Pâté, Cornichons, Olives, Whole Grain Mustard
  • Grilled Loup De Mer, Confit Fennel, Sauce Vierge
  • Vanilla Mousseline, Goats Milk Caramel, Espresso Ice Cream

See full menu here>>

Make your reservation here>>


Boston Chops


This urban steak bistro puts a casual yet refined twist on the splendor for which steakhouses are well-known.

What we’re ordering:

  • Crispy Oxtail Croquettes, Red Pepper Mostarda
  • 8 oz Cast Iron Roasted Choice Club Eye NY Strip with frites and seasonal greens
  • Sticky Toffee Pudding, Butterscotch Sauce, Fig Crumb, Rum Raisin

See full menu here>>

Make your reservation here>>

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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