From Malala Yousafzai’s Nobel Prize winning work and the grand opening of One World Trade Center to the Ebola outbreak and Ferguson riots, 2014 was a year of epic highs and devastating lows.
From the final episodes of long-standing shows like The Colbert Report, How I Met Your Mother and Sons of Anarchy to the crowning of Germany as World Cup Champions, there was plenty to keep the world buzzing.
Traditional and digital media became even more entwined as people made mobile devices an essential component of their daily lives. Connectivity was a given, and marketing professionals from all industries are transforming their craft.
As we stand on the cusp of the New Year, we present you with our 6th annual list of top digital media strategists to follow as they reveal and react to what is sure to be an exciting 2015.
Jason Falls, Founder at Social Media Watch, (@jasonfalls)
Falls’s straight talking nature provides honest tips about digital marketing and social media.
— Jason Falls (@JasonFalls) December 8, 2014
Tom Fishburne, Founder and CEO of Marketoon Studios, (@TomFishburne) In his past time, he creates poignant cartoons on the world of digital marketing and advertising.
Sophie Brendel, BBC’s Head of Digital Communication, (@sophiebr)
Brendel pairs her personal views mixed with tech news, innovation and – of course – the latest in BBC happenings.
“Only requirements are access to the web, willingness to experiment & an idea” BBC launches games maker kit for kids http://t.co/yOUrk3pbpy
— Sophie Brendel (@sophiebr) December 1, 2014
Jessica Northey, (@jessicanorthey) If you’re a music junkie interested in social media, get your fix here.
John Paul Aguiar, (@JohnAguiar)
Aguiar helps businesses and bloggers alike turn social media content in to monetary results. He was also listed as one of Forbes top social media bloggers in 2013.
— John Paul Aguiar (@JohnAguiar) December 8, 2014
Jennifer Preston, VP of Journalism at Knight Foundation, first social-media editor at NYTimes, (@JenniferPreston) Preston’s news heavy twitter feed gives followers a large does of the latest and greatest in media consumption.
Sree Sreenivasan, Columbia Journalism School professor, (@Sree)
Sreenivasan is a professor at Columbia who pairs the latest digital news with his academic insight.
— Sree Sreenivasan (@sree) December 8, 2014
Jack Shafer, Slate media columnist, (@jackshafer) Shafer is a well-regarded columnist that translates his amusing, bright writing style into 140 characters. Follow him if you like your media news with a large does of sarcasm and witty commentary.
An entire magazine written in technobabble: Make it happen. — Jack Shafer (@jackshafer) December 8, 2014
Stephanie Florence, Edelman, (@StephanieFlo)
Florence describes herself as a PR girl who can “talk to a brick wall and dance to a kazoo.” Check out her page for honest and personal stories about the world of public relations.
— Stephanie Florence (@StephanieFlo) December 4, 2014
Katie Gerber, 451 Marketing West Coast Vice President of Public Relations, (@ktgerber) Gerber’s quirky tweets have no bounds: she addresses everything from clip art to Grumpy Cat.
Richard Laermer, CEO at RLM PR,(@laermer) Laermer is a media junkie who addresses “all things askew”. Visit his twitter for the latest in thoughtful quotes and quirky commentary on the latest in digital news.
What if I don’t like a broken Internet? — Richard Laermer (@laermer) November 16, 2014
Sarah Evans, Chief Evangelist at Tracky, (@prsarahevans)
Evans offers valuable opinions on the latest digital trends and tech items.
— Sarah Evans (@prsarahevans) December 3, 2014
Mark Ragan, CEO at Ragan Communications, (@MarkRaganCEO) Leave it to the head of Ragan Communications to offer the best in digital media and communication news.
Ashley McCollum, VP Business Development & Communications, (@McCollumAshley)
As the Chief of Staff at Buzzfeed, McCollum’s commentary on media news is anything but banal.
The word “traffic” is generally pretty infuriating. It’s millions of people whose lives are (hopefully) different bc of what we publish!
— Ashley McCollum (@McCollumAshley) December 8, 2014
John Battelle, Founder and Chairman of Federated Media, (@johnbattelle) With Battelle’s tweets, he shares a lot of information with little words. Check out his page for the latest musings in search and technology.
Chris Anderson, Wired magazine editor, (@Chr1sa)
If you consider yourself a geek, Anderson’s twitter feed is your new home. Follow him if you love getting the inside scoop on the latest tools and tech.
Things to Consider Before Buying That Drone http://t.co/38f7rGMAvz
— Chris Anderson (@chr1sa) December 7, 2014
Mark Duffy, written for buzzfeed and vice (@copyranter) Known as the “most acerbic ad critic”, Duffy does not spare words in taking down some of the most notable ads in big branding.
Dave Trott, Chairman of The Gate Worldwide, (@davetrott)
Trott’s Twitter account gives the best advice from chapters out of the book of campaigns and advertising.
— dave trott (@davetrott) December 6, 2014
Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, (@mweigel) Weigel’s playful and sarcastic tweets offer a refreshing take on some of the most serious global and advertising news.
Why does every stranger wanting to “connect” on LinkedIn overlook the simple truth that ‘networking’ is a by-product of value exchange. — Martin Weigel (@mweigel) November 25, 2014
Ryan Wallman, Wellmark head of copy, (@Dr_Draper)
Wallman has been lauded as “the great advertising cynic”. Look to him for bitterly honest commentary on the world of advertising.
I’ve developed a new creative briefing document that will save everyone a lot of time. pic.twitter.com/lKlOrDM9kl
— Dr Draper (@Dr_Draper) October 8, 2014
Jerry Daykin, Global Digital Director at Carat, (@JDaykin) Daykin shares his thoughts on digital campaigns from top brands, comments on advertising from peers and competitors.
Andy Nairn, Founding Partner of Lucky General, (@AndyNairn)
A veteran of the advertising industry with more than 20 years of insight and a funny bone to boot.
People making childish jokes about #peterpanlive should grow up.
— Andy Nairn (@andynairn) December 5, 2014
Brian Carter, SEO and PPC manager of Fuel Interactive, (@briancarter) Carter shares some advice from his newest bestseller, The Cowbell Principle, as well as what’s happening in the advertising and copywriting industry.
Claudine Collins, Managing director at MediaCom UK, (@ClaudineCollins)
Collins gives us a peak into her world as a managing director, which includes jet-setting, networking and the wonderful insights that come from it.
— Claudine Collins (@claudinecollins) December 3, 2014
Paul Frampton, CEO of Havas Media UK, (@Paul_Framp) Frampton’s feed is a mix of marketing news and sensible branding philosophy.
John Legere, CEO and president of T-Mobile US, (@JohnLegere)
Legere’s tweets are brimming with pride and inspiration. Look to him for positive quotes and original musings (oh yea, and T-Mobile updates). Dear @Twitter, please develop a sarcasm font! Brilliant, right?? — John Legere (@JohnLegere) December 8, 2014
David Armano, Managing Director at Edelman Digital Chicago, (@armano)
Armano’s candid nature gives an interesting view into the day in the life of a managing director.
Finally got around to doing a career mapping exercise. Very helpful to know where you’ve been and where you want to go.
— David Armano (@armano) December 1, 2014
AJ Gerritson, Founding Partner, 451 Marketing, (@AJGerritson) Gerritson joins the list as an experienced marketer who shares his insights on the industry through a variety of media outlets.
What do you think of our list? Let us know who is on your list – tweet us at @451Marketing!