Pantone’s Color of the Year, Auto Password Change, FOBO, 219 Year-Old Boston Time Capsule

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Top Story: Pantone’s Color of the Year (Which Nobody Likes)

Marsala

Since 1990, Pantone has selected a Color of the Year, a decision that singlehandedly shapes everything we see, buy or use for the next 12 months.

This year’s color, Marsala (Pantone 18-438), is the hue everyone is supposed to be going crazy about. Except there is one problem: they aren’t.

In its announcement, Pantone explained that the color “enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth.”

The color is supposed to reflect the nature of a “robust and earthy wine red” that would assimilate nicely into any cosmetic, fashion or home setting.

However, consumers were not seeing the same emboldened vision as the global color authority – many likened the color to a rusted nail or “the crust that has formed around the mouth of a ketchup bottle.”

For a list of the internet’s most creative interpretations, we have rounded up the best and the brightest in scathing analogies:

 

For more examples, Fast Company has compiled a full list of comparisons, including “your 85-year old aunt’s favorite pantsuit” and “a spice factory worker’s bath water.”

Tool of the Week: Auto Password Change

Security

Passwords: random, complicated, often forgotten and akin to a morse code of numbers and letters. That is how most of us, plagued with the annoying yet necessary burden of keeping an arsenal of these for our online security, view them.

God forbid one errant code is forgotten, in which we will have to click the “forgot your password?” button, where it will lead us to our email, then to a confirmation page, where we will have to make up a tediously annoying combination of your birth date, current pet’s name and favorite food or past time.

Are you having horrifying flashbacks of this painful yet all too familiar process? LastPass and Dashline feel your pain, too. That’s why these two tools are helping to automatically change and store passwords.

LastPass

LastPass’ Auto-Change and Dashlane’s Password Changer are essentially the same: Both services contact the website, where it automatically logs you in and then changes and stores a new one. It saves the new code to your account so you can access or change it at your will.  

Still, both services offer a few unique modifications that might determine which service is better fitted for your needs: LastPass lets subscribers automatically change passwords when a site might have been hacked, while Dashlane lets you change all passwords with a single click.

Dashlane

At the moment, both platforms work on over 75 sites, including Amazon, Twitter, and other social media favorites. Both security systems come at a cost, but with recent hacking scandals becoming a norm in the digital age, keeping personal information private can be priceless.

 

Under the Radar: FOBO (Fear-Of-Being-Offline) Is Real

FOBO

Despite being constantly connected to our phones, tablets and other screens of use, many of us would like to believe we could go for a few hours without posting a new photo on Instagram, looking for snaps from our friends or scrolling through our Twitter timeline. Yet, a new “Coming of Age on Screens” report from Facebook indicates otherwise: 70% of teens and young adults say they need to be connected wherever they go.

14 year-old Michaela said,

If I couldn’t share photos or videos, it would probably make a big impact on my life because normally the first thing I think when I take a photo is where can I share this on and when can I share it, so if I don’t have anyone to share it with or anyone else to see what I’m doing or what the photo is of I’d feel really upset about it.

As with all generations, many teens feel deep anxiety when separated from friends; But now, in the digital age, “being with friends” actually has nothing to do with physical orientation at all. Instead, connecting with others in real-time means liking, sharing, retweeting and following.

The study explains:

Before the Internet and mobile technology were widespread, young people passed notes in class. Now they text. Teenagers used to tape up photos they liked. Now they post those images to Facebook and Instagram. Moments once written in diaries are now shared on blogs and messaging apps.

FOBO 2

Though FOBO is often seen as a trivial, shallow anxiety, young adults’ interaction with mobile devices indicates reliance – or even a need – to truly share in experiences with their peers.

 

Around the Hub: Boston Time Capsule Discovered From 1795

 

A time capsule placed by Sam Adams, Paul Revere, and Williams Scollay from 1795 has been found, buried in the Old State House!

The time capsule’s location was found when workers were originally trying to pinpoint the location of a water leak. The State House News Service further reported that this time capsule was unearthed once before in 1855 during repairs to the State House. This time capsule is the oldest of its kind in Massachusetts, according to NECN News. Its contents?

The Old State House, now a historic museum, was home to another time capsule, found earlier this year – which dated back to 1901. The 1901 time capsule contained letters, newspaper articles and photographs. During the 18th century, the Old State House was home to a great deal of arts and the location of many historical events.

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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