Je Suis Charlie, #Charity, Joan Didion for Céline, Boston’s Sub-Zero Temperatures

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Top Story: Je Suis Charlie

Break one, thousand will rise #CharlieHebdo #JeSuisCharlie #raiseyourpencil

A photo posted by Lucille Clerc (@lucille_clerc) on

On Wednesday in Paris, masked gunmen attacked the offices of French satirical magazine Charlie Hebdo, firing on staffers in an editorial meeting, killing 12 and injuring 11 in their wake.

Among the victims were editor and cartoonist Stephane Charbonnier and his police bodyguard, who were killed first.

Known for parodying everything, including the Prophet Muhammad on several occasions, Charlie Hebdo is no stranger to threats. In the past, the French government has asked the magazine not to publish anything that could be perceived as inflammatory, but Charbonnier responded:

I’d rather die on my feet than live on my knees.

Currently, the authorities have one suspect in custody, having surrendered himself over to them, with two others still at large.

As one of France’s most devastating tragedies in decades, the nation and beyond are banding together to condemn the attack with signs that read “Je Suis Charlie” (“I Am Charlie”).

We offer our sincerest condolences to the family and friends of the victims.

Nous Sommes Charlie.

 

Tool of the Week: #Charity

HashtagCharity-798x310 Are you a techie? Are you looking to make a difference by putting your skills to work? Launching out of Budapest, #Charity is an initiative to reduce non-profit organizations’ IT costs by pairing volunteers in the IT profession with causes they support. How it works: charity #Charity matches the right professionals to the right project using an original algorithm that takes into consideration what causes the volunteers care most about, what IT skills they posses, and connect them to projects in their area of interest that need their specific skills. The initiative is set to launch in May, but you can sign up to gain early access today!  

Under the Radar: Joan Didion for Céline

celine-joan-didion-hed-2015 Julia Roberts for Lancome, Scarlett Johanson for Dolce & Gabbana, Kiera Knightly for Chanel… the celebrity endorsements of fashion brands are abundant and expected. So what’s a fashion brand to do to stand out from the crowd?

French brand Céline has chosen author Joan Didion as its latest spokesperson. Best known for her literary journalism and novels including Play It As It Lays, Slouching Towards Bethlehem and The Year of Magical Thinking, the 80-year-old literary icon represents a new era of brand ambassadorship.

It’s about time to fuse great works and talent back into the standard definition of beauty.

“Donning her famous oversized sunglasses, Didion exudes cool, causing fashion magazines and bloggers to rejoice,” writes Adweek, and I fervently agree.

What role model brand partnership would you like to see next?  

 

Around the Hub: Brr… It’s Cold Out There

After a deceptively warm Christmas holiday, the Boston winter we all know is finally here. Bringing intense wind chills and sub-zero temperatures for the first time in three years, an Arctic cold front swept across the region on Wednesday and Thursday.

Dozens of school districts announced either delayed openings or closures yesterday. Among the schools closed were Boston and Worcester.

With the wind chill inducing temperatures reaching down to -30 degrees, it’s important to watch out for signs of frostbite, such as the loss of feeling or white or pale skin from your extremities, and of hypothermia, such as uncontrollable shivering, memory loss, disorientation, incoherence, slurred speech, drowsiness and apparent exhaustion.

Be safe and stay warm this weekend!

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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