This month on 451 Heat, we’re excited to spotlight a client whose goal is to inspire the joy, comfort and warmth of home that only fragrance can.
Meet the Client: The Yankee Candle Company
Making your home just right means a lot. Uniquely inspired by moments you cherish, places you dream of and life’s little surprises, Yankee Candle’s fragrance collections set it apart. Whatever the mood or occasion, you can create a warm and welcoming home with Yankee Candle.
From decorating, to planning a special gathering, gifting and everything in between, Yankee Candle is your trusted home-fragrance expert. Passionate about quality, craftsmanship and innovation, you can depend on Yankee Candle to search the world − and even its own backyard − for inspiration and all the right ingredients.
Enter 451 Marketing: Media Welcomes Yankee Into The Family
As the brand’s AOR for the past four years, 451 Marketing has launched more than 50 new fragrances for the brand each year and built countless relationships to promote the brand among its target audience: women.
451 Marketing works daily with the national media that reach and impact our clients’ target audience to ensure longstanding, high quality relationships.
With a deep understanding of Yankee Candle’s goals and challenges, 451 Marketing proactively pitched new candles and collections to Family Circle through national media relations, media gifting and media tours.
451 Marketing’s tenacity paid off three-fold in this past fall, securing Yankee Candle top placements in three issues of Family Circle. Yankee Candle was thrilled to be showcased in one of its top priority publications.
The Family Circle placements, valued at $516,570, reached more than 4.1 million of Yankee Candle’s most prized audience members.
Here is Yankee Candle’s Bat Tree Candle Holder in Family Circle, October 2014:
Here is Yankee Candle’s Woodland Snow Collection Tall Perfect Pillar Candle in Family Circle, December 2014:
Here is Yankee Candle’s Thin Mint Girl Scout Cookie Candle in Family Circle, January 2015: