As PR professionals, we have a variety of skills and tools that we use daily. Without keeping them sharpened, it’s easy to become outdated.
In this profession being busy is an understatement. There never seems to be enough time in the day, no matter how much you’ve learned to master the art of time management. It is important to take the occasional step back to revisit what has been sitting on the back burner.
Here are our tips for freshening up your PR toolbox:
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Come and gone are the days of only having to scan through the newspaper every morning. Now things run on a 24/7 news cycle and PR pros are expected to keep up and know what is going on at all times.
It is easy to fall behind, but a great productivity hack that I love, Feedly , is looking to change that. Feedly brings all your favorite sites into one place, so one scroll in the morning through your homepage will catch you up on everything you missed.
Activate your network
PR is all about networking and if used correctly, your network can be a powerful tool.
With everyday tasks taking priority it is easy to forget to keep in contact, so set yourself a reminder. I personally schedule a calendar invite the first Monday of every month to remind myself to reach out to my network. Whether it is just to say hey, pass on a relevant article or set up a coffee date.
Get out of the office
In order to be a successful PR professional, it is important to stay on the cutting edge and to always be working on your professional development.
Take some time to do something for yourself outside the company by setting a goal to go to a class to learn a new skill, or attend a professional event once a month.
Clean out your inbox
So much time is spent every day reading emails and sometimes it can feel like you are drowning just getting through it. This may sound dreadful, but take some time every month to clean out your inbox because nothing will feel better than when you finally get your inbox to hit zero.
Recently I read an article on The Muse about email habits to steal from the world’s busiest people. To make this fun Randi Zuckerberg suggests breaking out the wine and throwing an email cleaning party with your friends or colleagues.
Working in PR can mean having to juggle a lot of things at once, but hopefully with these tips you can manage your time better and sharpen your skills at the same time.
What are your tips?