Boston Olympic Bid Dead, Windows 10, Google”s New Feature, Deflategate

451 lab headerTop Story: Boston Olympic Bid Dead


The US Olympic Committee has officially dropped Boston’s 2024 Olympic bid, the Associated Press reports.

The USOC also released a statement confirming that it will not submit Boston’s bid to the International Olympic Committee (IOC).

The decision comes after Boston Mayor Marty Walsh said he wouldn’t immediately sign the host city contract that would have required the city’s taxpayers to cover any cost overruns. In a brief statement he said:

“I strongly believe that bringing the Olympic Games back to the United States would be good for our country and would have brought long-term benefits to Boston. However, no benefit is so great that it is worth handing over the financial future of our City and our citizens were rightly hesitant to be supportive as a result. We always anticipated having the time to do our due diligence on the guarantees required and a full review of the risk and mitigation package proposed last week. This is a monumental decision that cannot be rushed, even if it means not moving forward with our bid for the 2024 Summer Games.”

Boston’s dropped bid represents a quick end to the most recent attempt made to bring the Summer Olympics to America for the first time since in almost twenty years.

Boston 2024, which was endorsed in January by the USOC as its official pick for the Unites States’ bid for the 2024 Summer Games, faced intense opposition from the very beginning. Polling numbers peaked in the first survey gathered in January at 51 percent, but fell increasingly after that, falling as low as 36 percent in March.

Although the Boston’s Olympic bid failed to bring the games back to the States, much remains to be seen on whether or not the USOC will bring back Los Angeles’ bid for the 2024 Games.

Under the Radar: Windows 10

Windows 10 has officially arrived, and here are LifeHacker’s awesome reasons to take full advantage of the upgrade.

New Search For and Pin Specific Sections of the Settings App have arrived. With this new feature, users can navigate through the Control Panel and Settings much easier.

Another great perk? You can pin sub-sections of the Settings app to your Start Menu. Here is an example someone looking to create a quick shortcut to Windows Update.

  1. Search the Start menu for “updates” and click on “Check for Updates”
  2. The Windows Update section of Settings will open
  3. Right-click “Windows Update” in the sidebar of the Settings app
  4. Click “Pin to Start”

Now, you’re able to jump straight to this section of the Settings app from the Start Menu.  You can also pin the Recycle Bin to the Start Menu.

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Installing apps is one thing, but uninstalling them? No thank you. Uninstalling applications in previous versions of Windows was pretty tedious.

Now, users can right-click any app in the Start Menu and select “Uninstall” to remove it. It’s that simple!

windows 10 2

You can also learn some new useful keyboard shortcuts. Windows 10 comes with a ton of new features. This thankfully means more shortcuts to go along with them. Here are a few of the new ones:

  • Win+Tab: View all virtual desktops at a glance.
  • Win+Q or Win+S: Open Cortana.
  • Win+I: Open Windows 10 Settings.
  • Win+A: Open the notification center.
  • Win+Ctrl+D: Create a new virtual desktop.
  • Win+Ctrl+F4: Close the current virtual desktop.
  • Win+Ctrl+[Left/Right]: Switch between virtual desktops.
  • Win+G: Open the Game Bar, for taking screenshots/recording video game play.

If these awesome features haven’t fully convinced you, visit the original article to learn even more about the perks of Windows 10.

Tool of the Week: Google’s New Search Feature


Gone are the days you had to walk into a restaurant or store to see how long the line was, thanks to Google’s newest search feature. The company rolled out the Google Search tweak Tuesday that allows you to see when specific businesses and stores are most likely to be busy.

It will show users when local restaurants are booked up and when stores have the biggest rushes.

The location cards in Google searches will now have a “popular times” section, along with the business’ information such as address, phone number and hours. The new “popular times” sector provides an overview of when a business is likely to be the busiest based on prior activity.

The new feature is similar to an hour-by-hour forecast in the sense that it allows you to see how foot traffic is likely to vary through the week, at any hour of any day.

The feature is available now from Google’s Android app and from searches within the Chrome and Safari apps on iOS. Google says it has enabled the feature for millions of places and businesses around the country. Once again, Google is making all of our lives a little easier.

Around the Hub: Deflategate

Once again, the case against Tom Brady has taken a turn for the worse. This Tuesday, the NFL denied an appeal to his four-game suspension regarding what has been dubbed, “Deflategate.”



The NFL release a 20-page report explaining its reasons for denying the New England quarterbacks appeal, with one major point outshining the others: Brady allegedly had the cell phone he used during the Deflategate time period destroyed, just prior to his preliminary talk with investigators.

NFL Commissioner Roger Goodell said Tuesday that new information showed Brady “sought to hide evidence of his own participation in the underlying scheme to alter the football” by demolishing the phone, which could have contained substantial evidence.

On Wednesday, Brady took to Facebook, issuing a 500-word statement relaying his side of the story. The post is solid and detailed, and it counters the story that Brady purposely obstructed the league’s investigation. Despite the hearts of Patriot’s fans breaking all around New England, this scandal is a good chance for Public Relations professionals to learn some important PR lessons. PRNewsOnline compiled a list of the 4 most important lessons to be learned from Brady’s latest reputation recovery strategy:

  • Don’t waste time. Brady waited less than a day before responding to the league’s denial of his appeal. By posting in the morning, he ensured that he would dominate the day’s news cycle and get his message out at the same time that his opponents were crafting more spin and attacks against him.
  • Go directly to your supporters. Before he gave a press conference or appeared on a TV show, Brady took his message to Facebook, where his ardent fans were sure to be find his response. Anyone with a Facebook account (so, really, everyone) can read his post in full.
  • Distill your message. The second sentence of Brady’s Facebook post reads: “I did nothing wrong, and no one in the Patriots organization did either.” That’s a pretty clear statement, and it sets the tone for the entire piece. It also sounds like it’s been vetted by his legal team, and it encompasses a lot.
  • Be specific. Brady is being accused of destroying evidence, and he didn’t avoid that allegation. You can’t win in the court of public opinion if you avoid the specific issues and charges against you.

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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