By Marketing Intern Julia Kohn
When a project is placed in your lap, you can feel the weight of its importance. As a marketing intern working at 451 Marketing, I was given the opportunity to work with a non-profit organization to improve their overall community presence along with various other goals. As I was handed the project, I could feel my anxiety simmering. Not only did I have to worry about making the client happy, we had the added bonus of making the agency happy. Though I had worked with non-profits before, the added pressure of the agency’s name made me excited and terrified at the same time. Regardless, I swallowed its daunting nature and I dove right in.
BINA Farm Center was our non-profit client, and I was thrilled to be working with an equine-assisted therapy organization. I have an appreciation for animals and find it super fascinating they can help others. Our team was responsible for improving BINA Farm Center’s overall presence around the community. To say the least, there were a lot of moving parts to this equation, and an immense amount of work to be completed. Though it was a lot, as the days passed, our responsibilities, goals, and even our strategies became easier to handle. Just like any other learning process, I would say there were 3 main takeaways in accomplishing a project like this:
- Start early: I know sometimes a project’s due date can feel like it is miles away, but don’t put it off. I see you reaching for that TV remote… don’t do it! The earlier you start, the less overwhelmed you’ll feel. Try to create small tasks to accomplish every week and meet with your group members to make sure everyone is accomplishing their tasks. Trust me, you will grateful you did.
- Stay in communication: Whether it’s talking to the client or your team members it is important to remain in constant communication. Contact the client more than once. They are a great resource to see if your team is on the right track. Don’t be afraid to ask for their opinion! Additionally, talk to your team members. It’s very crucial to make sure everyone is on the same page, and is finishing assignments in a timely manner. The only way to figure this out is if you talk to your team members.
- Ask for help: I know you have a lot on your plate, but don’t be afraid to ask for help. If you become overwhelmed or confused about something, ask! It’s better to admit you don’t understand something than to miss the mark on a project.
Overall, I can honestly say this was a ride of a lifetime and it was an amazing experience to be a part of. As my days at 451 are coming to a close, I look forward to the final results of this project.