This Friday at Space 57 at the Revere Hotel, 451 Marketing is will be hosting DigiRevCon, the Digital Revolution Conference. With registration starting at 8:30 am, attendees are sure to get a refreshing take on marketing with this year’s theme “Becoming Essential: Beyond Big Data to Big Love.”
Here’s a sneak peek of what to expect:
Matt Naffah (@MattNaffah), Director of Digital Strategy at Boston Interactive is responsible for driving the concept of “Context-First” at Boston Interactive, which he will be speaking about on Friday.
Lyle Stevens (@thelylestevens), co-founder and CEO of MAVRCK, will share why is pays for marketers to adopt a more human approach by empowering real customers with influence to share their brand experiences.
Social media strategist, best-selling author, attorney, and founder and CEO of Influence Central, Stacy (@StacyDeBroff) will highlight key research insights from Influence Central on Millenial Women and Moms, as well as the profound Millennial impact on the marketing landscape.
Nick Mathews, Senior Manager at Uber, will detail the conceptual and operational challenges and rewards of creating unique experiences to engage potential and existing users, while actually integrating with the fabric and distinctiveness of a city.
Some designers would rather die than present. On Friday, Art Director Brian Grossman and Managing Partner Steve Gabriel of 36creative will take you on an unexpected brand journey that will explore the evolution of branding; what it meant, what it means, and how it can change the way users feel about your company.
This year’s panel, moderated by 451 Marketing’s Francis Skipper, includes:
- Darryl Signer, Directer of Client Development at Centro
- Larry Ostuka, Director of PR & Political Initiatives at Outbrain
- Jonathan Lacoste, President of Jebbit
Rhonda Kallman, founder and CEO of Boston Harbor Distillery, has been featured as INC. magazine’s “25 Entrepreneurs We Love (and what makes them great). She’s also been recognized as the Top 10 innovators in the beer industry by Draft Magazine and is the recipient of the 2011 Maverick Award. With over 35 years of experience within the alcoholic beverage world, Rhonda will dig into lessons of building breakthrough brands.
Lawler Kang is the Chief People Officer of Rue La La, a leader in off-price, premium brand e-commerce. Lawler has been serving People in various functions for 10 years. He will present his purpose and values-based philosophy, illustrating the power of using both the Why and How to bring new levels of engagement to your organization.