San Bernardino, The Marshall Islands are Disappearing, Tale App, & Chrismukkah at SoWa

Weekly Roundup 12.4

Top Story: San Bernardino

On Wednesday, a shooting occurred at a social services center in San Bernardino, California. This is regarded as one of the deadliest shootings in America within the past few years. 14 individuals were killed while 21 others were injured. This comes about a week after another shooting at a Planned Parenthood clinic in Colorado Springs where 3 people were killed.

The suspects, Syed Rizwan Farook, 28 and his wife Tashfeen Malik, 27, are said to have fired as many as 150 bullets, and hours later engaged in a shootout with police, resulting in their death. While conducting investigations into this shooting, authorities found that the couple had stockpiled thousands of rounds of ammunition and made a dozen homemade pipe bombs.

As of this morning, it has been confirmed that Tasheen Malik reportedly used social media to pledge her alliance to ISIS under an alias. It is not known as to whether ISIS helped plan the attacks or not.

According to ABC news, the San Bernardino shooting is one of at least 57 fatal mass shootings in 2015 where at least 3 people have died:

Under the Radar: The Marshall Islands are Disappearing

Screen Shot 2015-12-04 at 9.33.36 AM

This past Monday in Paris began COP21, the Conference of Parties, an annual forum that deals with climate change on a global political level. Attending the conference are leaders from 150 nations as well as 40,000 delegates from 195 countries. The main mission for this conference is for all nations to agree on legally binding reductions in greenhouse gas emissions (source). One nation that is particularly concerned with the effects of global warming is the Marshall Islands.

The Marshall Islands are 29 narrow coral atolls located in the South Pacific. Most of these islands are less than six feet above sea level with few being more than a mile wide. Within the past 30 years alone, the changing global trade winds in the South Pacific have raised sea levels up about a foot. Islanders who experience tidal flooding once every month or so believe that their homes will be unfit for human habitation within the next few decades (source).

During the COP21 conference, President Obama echoed the concerns of Marshall Island’s foreign minister Tony de Brum, when he stated:

“Their population are amongst the most vulnerable to the ravages of climate change … Some of their nations could disappear entirely and as weather patterns change, we might deal with tens of millions of climate refugees in the Asia Pacific region (source).”

Tool of the Week: Tale App – The Ultimate Hashtag Community

Screen Shot 2015-12-03 at 4.27.24 PM

Tale is a newly released app that enables users to explore content through using hashtags. This app has been described as a cross between Reddit and Twitter. You not only can explore trending hashtags that are ranked in real-time, but you can also create your own content. When creating your content, you are limited to 3 hashtags per post in order to avoid a hashtag overload and you are able to add creativity through doodles, videos, and pictures. Once your content is posted, other users can comment on it and also upvote or downvote your post. Tale is available to download for iOS and Android users.

Around the Hub: Chrismukkah at SoWa

On December 4th, SoWa First Fridays will be kicking off the holiday shopping season with their new 3-day holiday festival. Inside their 6,500 square foot headed tent on 450 Harrison Ave, there will be 50 local artisans selling their one-of-a-kind, handmade goods and treats. Some of these local artisans include Scentsible Soap Co., 365 Lacquer, December Thieves, Pioneer Goods Co., Back Bay Knits, Color Me Happy by Melissa, & Jennifer Lee’s Gourmet Bakery.  Outside of the tent, along Thatcher St., SoWa is still offering their usual assortment of 90 artist studios, 60 boutiques and galleries, as well as their vintage market. There will also be food trucks stationed outside of the tent featuring the Bacon Truck, Daddy’s Bonetown Burgers, and Moyzilla. For more information on this event, click here.

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *