Zika Virus, Facebook’s 4th Quarter, Card-less ATMs & MealPass

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Top Story: Rapid Growth of Zika Virus

Recent attention to Zika virus has been going viral across all news outlets because of the recent studies showing that the virus “is now spreading explosively” in the Americas, the head of the World Health Organization (WHO) said on Thursday. According to CNN, WHO is estimating between 3 million and 4 million infections in the region over a 12-month period.


Zika is a disease that is spread mostly from mosquitoes that are found in the Americas. Zika rarely will cause serious symptoms but it is suspected of “causing a severe birth defect in infants called microcephaly, which causes underdevelopment of the head and brain” (NBC).

“The level of concern is high, as is the level of uncertainty,” WHO Director-General Dr. Margaret Chan told her organization’s executive board members. “We need to get some answers, quickly.”

Currently there is no treatment or vaccine for the Zika Virus because it was not suspected to cause any major health problems until now. According to NBC, experts say it should be easy to make a vaccine against Zika because of the similarity to other diseases caused by mosquitoes in other parts of the world.

Under the Radar: Facebook Cashes in on Digital Marketing 

Facebook has announced their fourth quarter accomplishments of 5.6 billion dollars, which 80% was brought in by advertising revenue. Marketing Land stated, “In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a massive multi-billion-dollar mobile business that captures a huge chunk of available mobile ad spending.”



The mobile consumer reach that Facebook has achieved is incredible. Facebook stated that 90% of their users are using their site through their mobile devices. Facebook has a total of 1.4 billion mobile users total.

During the earnings call, Facebook COO Sheryl Sandberg said,

“Marketers now realize that if they want to reach their customers where they are, mobile is essential. Our conversations with clients have shifted from if they should market on mobile to how.”

Tool of the Week: Withdraw Money With Your Smartphone

The lastest in banking technology: you will soon be able to withdraw cash from the ATM with your smartphone. JPMorgan Chase has announced that this new technology will be implemented  into all of their ATMs within the next year.

Customers enter a JPMorgan Chase bank branch in New York, on January 12, 2016. JPMorgan Chase is scheduled to release earnings data on January 14.


Customers will be able to use their cellphones to withdraw cash by typing a code from their mobile Chase app directly into the ATM machine, CNBC reports. That code will enable them to cash checks, and pay Chase credit card bills and mortgages, all at the ATM as well.

Some added benefits to this system will be that “the withdrawal limit will also be increased to $3,000, and new denominations of bills — including $1, $5, and $100 in addition to $20 — will be available” (TIMES).

Around the Hub: MealPass Launches in Boston

The ongoing search for what to eat for lunch is in the past. MealPass is a new venture that is launching in Boston and in Miami for the first time.

MealPass is a flat fee of 99 dollars a month for lunch every day of the workweek at 50 different restaurants throughout the city, which comes out to be around only 5 dollars a day.

Anytime between 7pm the night before till 9:30am “members can go online to peruse the menu, which will feature rotating selections from the participating restaurants and photos of the next day’s options”(Boston.com). Members will also specify pick up times so they can avoid waiting in lines.

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Restaurants affiliated with MealPass

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451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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