Beyoncé’s Super Bowl Performance, Sunken Ship Resurfaces on Shore, Data Cocktails & Fenway’s Big Air Event

Roundup 2Top Story: Beyoncé’s Super Bowl Performance

Beyoncé’s performance at the Super Bowl’s halftime show last Sunday is still creating an intense buzz even several days after the show. The pop icon performed her new song “Formation” “while flanked by a squad of stunning black women clad in clothes meant to conjure up memories of the Black Panthers, which was founded 40 years ago”(The Guardian).



Beyoncé has been receiving some strong mixed reviews as a result to her performance on Sunday. According to NBC News, On Monday, former New York City Mayor Rudy Giuliani, who himself has a polarizing record on police brutality issues, condemned the performance. “I thought it was really outrageous that she used it as a platform to attack police officers who are the people who protect her and protect us, and keep us alive,” he said during an appearance on Fox News. “And what we should be doing in the African-American community, and all communities, is build up respect for police officers.” Giuliani’s broadside was followed by calls for a protest outside of the NFL’s headquarters in New York on February 16 by an anonymous critic who called Beyoncé’s performance a “race-baiting stunt.”

Beyoncé also has been receiving strong support from her fan group known as the “Beyhive” and the original members of the Black Panther Party. William Johnson one of the original member of the Black Panther’s stated about Beyoncé’s Performance:

“As an original member of the Black Panther Party I thank Beyonce for her courage to make a statement on National TV. I am sure she understood the backlash that would follow her performance @ the 50th anniversary of the Super Bowl, so on behalf of The National Alumni Association of the Black Panther Party we thank you & salute you”.

Under the Radar: Sunken Ship Resurfaces onto California Shore

Due to high tides brought in from the El Nino, a 1930s gambling ship resurfaced on shore in Coronado, CA. According to ABC 13, the ship is the 300-feet-long S.S. Monte Carlo, revealed when high tide washed away the sand that had buried the ship. The Monte Carlo ran aground nearly 80 years ago.



“The Monte Carlo in the 1930s was a product of Prohibition. When gambling and prostitution remained illegal, the ship – run by California’s mob – became an anchor for the industries. Stationed in international waters, the so-called “sin ships” housed casinos, dance halls and brothels”(ABC).

Currently there is no word as to the plans of what will happen to the ship.

Tool of the Week: Data Cocktails

The Data Cocktail picks ingredients based on keywords in your Twitter updates. According to Engadget, in its current incarnation, it looks for the five latest tweets mentioning keywords linked to ingredients, and fills the glass accordingly. The result is an original, spur-of-the-moment mix — it’ll even print out the ‘recipe’ (really, a ratio of the keywords) and thank the users who unwittingly contributed to the beverage.

There aren’t any current plans to sell the Data Cocktail to consumers but founders mentioned that they don’t see it disappearing any time soon.

Around the Hub: Fenway’s Big Air Event

This weekend Fenway Park is hosting the Big Air U.S. Grand Prix event that will be going on Thursday and Friday. Showcasing both snowboarding and ski tricks that you definitely won’t want to miss out on!

“When people see it in person in Boston, they’re going to be like, ‘This is crazy,'” snowboarder Eric Beauchemin told the Boston Globe. “It’s going to grow from there. … Having it in big cities makes more people aware of the sport, gets people interested in following the sport. For myself, having it in the Red Sox stadium is definitely something to check off the bucket list.”


[Boston Globe]

“The action will start 140 feet above Fenway Park’s center field, roughly four times the height of the Green Monster. From that breathtaking height (think of the light stanchions that encircle the park), some of the world’s best freeskiers and snowboarders will step onto a snow-covered ramp”(Boston Globe).

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *