Rogue One Trailer, 365 by Whole Foods, Facebook’s Video Tab, & Jahar

Weekly Roundup 3.11

Top News: Star Wars New Trailer 

The moment that all Star Wars fans have been anxiously waiting for! The first trailer for the new “Rogue One: A Star Wars Story” was released on Thursday morning. The film is set to open in theaters on December 16th.

According to ABC News, “Rogue One” is a brand new “Star Wars” movie set just before 1977’s iconic “A New Hope.” The plot focuses on a group of rebel heroes coming together on a mission to steal the plans for the Death Star featured in the very first “Star Wars” classic.

The film is being directed by Gareth Edwards, he mentioned he was looking to create a grittier take on the franchise, citing Saving Private Ryan as one of several inspirations. The menacing, black-clad trooper featured in last night’s teaser preview seemed to signal just that, and the intensity of today’s trailer certainly follows through.

What the Star Wars franchise is trying to do, which is similar to Marvel, is that they want to make it a yearly event, with Rogue One slated for release on December 16th, Rian Johnson’s Episode VIII following one year later, a Han Solo spin-off film coming in 2018, and then Episode IX capping off the Skywalker saga in 2019. There’s also another anthology film scheduled for 2020.

Under the Radar: 365 by Whole Foods

Recently Whole Foods Market hasn’t been doing well due to supermarkets and big-boxed stores  expanding their organic food sections, and selling their products at cheaper prices. To help with their decline Whole Foods has decided to open a new chain of lower-priced grocery stores that will be called ‘365 by Whole Foods’. The first store is set to open on May 25th in the Sliver Lake neighborhood of Los Angeles. Also they have mentioned future plans for Portland, Oregon shortly after.

In order to lower the cost of the products the company wasn’t able to put much capital into this store, as they would with a traditional Whole Food store. They are also lowering options on certain items to create greater efficiency on stocking and space. Also the overall size of the space is going to be 10,000 square feet less than traditional stores.

“Rather than 50 or 60 olive oils, we’re going to have 10,” Turnas said. “But they’re going to be well-represented from around the world and [different] price points.”

Some similarities of the two stores are that they will still include high-quality meat and seafood and a sprawling produce department. Also there will still be a selection of prepared meals but they will be more self-served based.

Tool of the week: Facebook’s New Video Tab

The tool of the week is Facebook’s recently released ‘video tab’ on their mobile app. A video tab is taking over Messenger’s prime, center spot in the navigation bar at the bottom of the screen, turning Facebook into a destination for discovering videos categorized by topic beyond stumbling across them in the feed.

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[TechCrunch]

Some of the key features will include:

  • Payments to select news publisher partners in exchange for broadcasting on Live instead of their own sites.
  • Live videos in Groups like your family or people with a specific interest
  • Live videos in Events so you can schedule a Q&A or show off a party to invitees who couldn’t come
  • Comment Replays that simulate how feedback popped up during Live viewing
  • Topic tagging to place your Live video in the right discovery category in the video hub
  • Facebook’s six Reaction emojis that fly across the screen visible to viewers and broadcasters, similar to Periscope’s hearts
  • Five color filters that can be changed on the fly to improve lighting without equipment
  • Viral invites so viewers can notify friends to join the audience
  • A Live Map of current broadcasts around the world (Currently on the web only)
  • Snapchat-style doodling so broadcasters can draw atop their Live videos (announced but not launching yet)
  • Live video audience metrics including the total unique people who watched a video while it was live, and a chart showing how many Live viewers the video at any given moment

This is a great feature that will allow news broadcasters to reach people from all over to show what is going on in that part of the world. Another cool feature is that live videos are saved and are able to be played back at any time.

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[TechCrunch]

This is a huge new investment for Facebook if they are successful! They could be able to concur another part of the social web.

Around the Hub: Jahar

Two of the marathon bomber’s, Dzhokhar Tsarnaev, former classmates have created a movie about the aftermath of the bombings and how Tsarnaev’s friends from high school were left to deal with the news that someone close to them had carried out a terrorist attack. Henry Hayes and Zolan Kanno-Youngs, both 22 years old, are two former Cambridge Rindge and Latin School classmates of convicted bomber Dzhokhar Tsarnaev.

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The movie is named Jahar, which represents Tsarnaev’s nickname when they were all in school together. The movie will be premiering at New York City’s Tribeca Film Festival next week.

“[What] I learned after this happened was that there’s no one normal way to react when something this horrible and bizarre happens,” Kanno-Youngs said. “You had some people denying that it was him, some people just torn apart, some people who are just thrust into this feeling of being numb.”

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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