By Allison Martin
For the past two months the fall interns at 451 Marketing have been working with Lovin’ Spoonfuls, a non-profit organization that is legitimizing local, immediate, and responsible food rescue. The goal of the project is to find new innovative ways for Lovin’ Spoonfuls to raise money, increase attendance at their ultimate tailgate, inform people about the realities of food waste, and increase overall brand awareness.
This project has been a great opportunity for each intern to learn more about their individual departments in a professional setting, as we are preparing to present in front of not only Lovin’ Spoonfuls, but executives at 451 as well.
In total there are thirteen interns working within 451 in four departments SEO/ Search Marketing, Social, Creative, and PR.
When we first began the project we divided among our separate departments the work we had ahead of us. However, as we moved further in our planning process we discovered how integrated each department is in creating a proposal for a client.
As a social media intern, I have had the pleasure of individually meeting with interns from both the PR and creative teams in able to execute the ideas we created to improve Lovin’ Spoonfuls social presence.
In addition to working with other interns on the project, we have also been given guidance from supervisors and Lovin’ Spoonfuls. About half way through the semester all the interns were able to present and meet with the client to ensure we were moving in the right direction for the project. Our meeting helped realign our plans to better fit the goals of Lovin’ Spoonfuls, and helped us think of new creative ways to help their brand.
After meeting with Lovin’ Spoonfuls, we were also given advice from our supervisors who sat in on the meeting. They shared with us great ideas to consider as we moved forward with the project.
As the semester begins to come to an end and the project starts to wrap up, I am excited to see all of the 451 intern’s hard work come together. I hope that Lovin’ Spoonfuls can take our ideas to spread awareness of food waste and build upon their brand.