Digital Trends Wrap-Up: December 2016


Social Media

  • Twitter discovered a “technical error” that affected metrics for some video ad campaigns between Nov. 7 and Dec. 12. Read more here.
  • Facebook introduced Live Audio for publishers who want to tell a story with words, not video. Learn more here.
  • Facebook will be releasing Live 360 in 2017, a feature that combines Facebook Live and Facebook 360 photos. Learn more here.
  • Instagram adds context stickers, holiday stickers and hands-free video recording to Stories. Check it out here.
  • Facebook adds messages about events and moments to the top of News Feed. Take a look here.
  • Facebook is rolling out a new feature enabling users to add background colors to text-only status updates. Learn more here.
  • Facebook has introduced group video chats for Facebook Messenger. Check it out here.
  • Facebook will be making it easier for users to report fake news, and harder for fake news to be shared. Find out how.
  • Instagram rolls out new user safety tools. Learn more here.
  • Pinterest has introduced tried and true ideas, a feature that will indicate how many users have tried the ideas in Pins. Learn more here.
  • Facebook adds dynamic ads for mobile app installs. Read more here.
  • Instagram redesigns headers on posts. Take a look here.
  • Instagram has introduced the ability for users to save posts. Learn more here.
  • Snapchat has added group chats, new creative tools and Shazam support. Read more here.
  • Twitter has introduced the ability to go live. Read more here.


  • Chrome Will Flag All Non-HTTPS Sites Collecting Sensitive Info. As of January 2017, Google Chrome will flag any sensitive-info collecting site as non-secure if it’s not using HTTPS. This is important for sites that require passwords and credit card fields, because users may leave if they see the site marked as non-secure. Learn more about the topic here.
  • Wave of Referrer Spam Found Across Google Analytics Properties. The Google Analytics Traffic Referrals report may be off in December, due to a surge in referrer spam. Large and small businesses reported seeing skewed sessions. More info on the error and its ramifications can be found here.
  • AMP Results Are Appearing in Google Image Search. Previously, AMP results only appeared in regular Search results, but now links to AMPs are showing in Google Images. This solidifies the overall importance of AMPs to Google. Read more about the findings here.
  • Google Looking for Long-Term Solutions for Offensive Search Results. After the “fake news” scandal surrounding the 2016 U.S. election, large internet companies such as Google are testing and brainstorming new features to prevent offensive search suggestions and results. Inappropriate autocomplete, for example, is a feature Google is currently tackling. Learn more about the issue here.
  • Google is Officially Shutting Down Map Maker. The feature was often used as a vehicle for spam because it allowed anyone to edit business listings. Google’s decision to shut it down completely stems from its goal of preventing spam for all users, but could cause other problems. Find an in-depth explanation here.
  • Google is Testing Its Own Movie-Rating Systems. After searching for a movie, some users are seeing “Like” and “Dislike” buttons appearing in the movie info box on the right hand side of the search results. See more about this feature here.
  • Check out Google’s and Bing’s Top Searches of 2016. Both Search giants released their top searches for the year, view Google here and Bing here.
  • Local Search and Personal Digital Assistants: How Do They Connect? Check out this article discussing the use of popular Digital Assistants for Local Search marketing purposes.

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