There’s been quite a lot of buzz around Facebook’s new job application feature. But truth be told, not much has been said about why it’s actually beneficial for both your brand and your future employees. The feature will be rolling out across the United States and Canada within the next couple of weeks, so it’s no surprise that people are still feeling a little reluctant about it. True, Facebook is totally stealing LinkedIn’s thunder, but hey – that’s what competitors do. Additionally, Facebook’s new feature can be beneficial for all, not just for companies who already own a careers-focused Facebook page. (Although if you do want to start your own careers page, get some inspiration from some of my favorites like: Ericsson Careers, AstraZeneca Careers, Marriott Careers, and Unilever Careers.) Below are six simple reasons why Facebook’s new job feature is totally awesome.
1. The people that love you and therefore follow your page on Facebook will be the first to apply. In fact, many of these users may actually be following you to get your latest job listings.
2. Posting a job is free, and there’s no limit to how many you can post.
3. Any and all job postings can be promoted like a normal post. So if you’re looking to put some money behind your listing to make sure you’re reaching the right audience – then go for it!
4. Business page admins will receive a message as soon as someone applies. From there, the admin is able to reply directly within the message and set up an in-person interview.
5. As an admin, you’ll be able to easily click on your applicant’s Facebook profile and see if they are the right fit for your company. (Not saying you should stalk your applicants, but you know…just in case.)
6. The applicant’s information will automatically populate the application, which will make it easier and much faster for people to apply.
Whatever your reason may be for using this new feature, I think we can agree that it will forever change the job searching process.
Are you pro or against Facebook’s newest feature? Tell us in the comments below.