These days it’s almost impossible to walk into a marketing conference without people talking about the power of influencer campaigns. Even so, many are still confused as to why and how they should be running them. Well, per recent data published by eMarketer in March where their partner Bloglovin asked 100 brands and agencies “How marketers are leveraging influencer marketing” here is what they found:
Additionally, that same report covered what platforms were most used by those involved with influencer marketing. That data can be seen here:
Takeaway here is if you have a brand that is trying to accomplish one of the above goals (i.e. grow brand awareness, reach new audiences, etc.) and has customers or potential customers that use one of the above channels, then influencer marketing may be right for your brand.