What’s Really Happening with Facebook’s Link Preview

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If you’re in the digital marketing world, then you might have heard about Facebook’s Link Preview update. If you haven’t, here’s what you need to know.
One of them, which was due to launch on July 18, was the elimination of customizable link previews. However, this change never came…

Social media gurus and marketers across the globe are confused. Almost like winter in “Game of Thrones,” we may not know when it’s coming, but we know that it will.

 

 

So now what? What will we do when we can’t make a link preview like this one…

 

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…look like this anymore?

 

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Unfortunately, we’ll have to make do. But don’t lose hope, there are a few ways to get prepared. First, you should optimize your current and upcoming content calendar. Being prepared is the best way to battle this winter update. Below are a few ways to edit your content.

  1. If you own the site you are linking to, then get together with your developers and customize each page, so the auto-populated images and headlines will look how you want them to. Facebook provides some great information on how to do that here.
  2. If you don’t own the site you’re linking to or won’t be able to make changes to it, think about posting your link previews as photo uploads instead. Just note that you won’t be able to promote/boost them with a link-clicks objective.
  3. If you’re looking to boost most of your posts with a link-clicks objective, consider making them ads instead. Ads will not be affected by this change. (Phew!) The ads won’t appear on your Facebook page, but they’ll still allow you to push out your desired content to your target audience.

While this update does seem a little much, it will be interesting to see if it helps combat #FakeNews, or if it’s simply another reminder that social media is no longer free.

 

Now a question for you – Do you feel like this is worse than Instagram’s news feed update? Share why or why not below.

 

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