Digital Trends Wrap-Up: August 2017

Business Team Meeting Connection Digital Technology Concept

Social Media

Facebook now prioritizes links to webpages with faster load times in the News Feed. Learn why here, and click here for a list of best practices on improving mobile site performance.

Facebook is addressing “cloaking” to ensure posts are more authentic. Click here to learn how.

Facebook’s recent updates that make the News Feed an easier place to connect and navigate. Take a look at it here.

Facebook is taking action against video clickbait. Click here to learn how.

Facebook’s latest update, which is aimed at reducing the distribution of false news. Check it out here.

Facebook’s recent updates to click and impression reporting. Learn more here.

Facebook’s latest updates to memories and On This Day. Click here to learn.

Facebook has introduced Watch, a new platform for shows on Facebook. Learn more here.

Instagram has introduced new ways to reply with photos and videos. Learn how you can enhance your conversations here.

Now Instagram users can go live with a friend. Learn how here.

Instagram has made it easier to track and contribute to conversations with comment threads. Learn more here.

Facebook will no longer allow pages to boost. Click here to learn which post types.

Facebook unrolls even more features to help marketers amplify branded content. Learn more here.

Search

Chrome Will Show New Security Warnings on HTTP Pages. Starting in October 2017, Google is cracking down on domains that are still hosted on HTTP. Any page on your site that includes a form/login where a user enters information, that is not hosted on HTTPS, will be given a non-secure warning in Google Chrome. Read about the Chrome update here and learn more about why HTTPS is important here.

Walmart Partners with Google to Offer Voice Shopping from Home. Google and Walmart are partnering to bring Walmart voice shopping to Google Assistant and Google Home, with free delivery available through Google Express. Learn more here.

Google Continues to Prepare for Mobile First Index. Industry leaders expect the Mobile First Index to come out in early 2018, and it’s expected to roll out in batches instead of to all websites at once. Read more on the topic here.

Breaking News Stories Are Now Consumed Primarily in AMP Format. For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format, which is due in part to the popularity of mobile search during times of crisis. Read more about the findings here.

Google Updates Its Quality Rater Guidelines for the 3rd Time This Year. At the very end of July 2017 Google updated its Quality Rater Guidelines, with the most notable updates concerning international non-English results, and content involving conspiracy theories. Learn more about the update here.  

Videos Can Now Be Uploaded to Google Maps. Google Local Guides can now upload videos to Google Maps local listings on Android devices. Read more here!

Google Will Begin Notifying Sites That Have “Annoying Ad” Issues. Google will be reaching out to publishers directly to notify them of “annoying ads” that will end up getting blocked. The goal is to assist with quality control, and help sites retain users by suggesting acceptable replacements that aren’t as distracting. Read more here.

Google Image Search Adds Badges To Label Recipes, Videos, and More. Google announced that it will now show you if an image in the search results is a GIF or video or recipe with a small little badge on the corner of the image. See what these labels look like here.

Google Unveils a New Q&A Feature for Google Maps and The Knowledge Graph. Similar to question and answer features on sites like TripAdvisor, businesses can now add frequently asked questions to their local listings. Learn more about the feature here.  

Bing’s Dynamic Search Ads Officially Roll Out. Bing’s Dynamic Search Ads, which allow advertisers to create ad units based on site content, are now available to all US advertisers. Learn more about them here.
Virtual Voice Assistants Alexa and Cortana Will Soon Interact. At the end of August, it was announced that in the coming future Amazon’s Alexa devices will be able to access Microsoft’s Cortana, and Cortana will be able to open Alexa and shop on Amazon. Learn more about the benefit to both companies here.

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