In 2017, 58% of healthcare professionals said that offering digital tools and information to enable consumer engagement is a priority, but only 14% say they felt the objective has been implemented at their organization*. When planning for next year, healthcare organizations should not overlook the importance of digital strategies. Engaging with patients online and ensuring they find the information and experience they need will be vital in 2018 and beyond. One of the most important digital tools that healthcare organizations can apply is a Search Engine Optimization (SEO) strategy. SEO is a collection of tactics that includes making improvements to the website itself (improving the website’s navigation, speed, content, title tags and meta descriptions, etc.), as well as reputation building for your website using external websites and platforms. To learn more about the benefits of digital marketing for medical practices and life sciences organizations, download this eBook that covers how to acquire new patients online using SEO tactics.
In this eBook, you’ll learn:
- How to build trust and loyalty with current and potential patients
- What steps to take to help your website rank higher, increase awareness for your business, and secure more qualified leads
- Which Search Marketing Strategies to use for targeting millennials, first pregnancy patients, parents with young kids, and baby boomers who are 60-years-young
If you are in the Life Sciences and Healthcare industry, this eBook is a must read!