Digital Trends Wrap-Up: October 2017

Social media marketing.

Social Media

Facebook’s new ad testing solutionTake a look.

Facebook is testing a new way to provide context about articles. Learn more here.

Facebook’s latest update on advertising transparency and their authenticity effortsRead here. 

New features Facebook Groups. Click here to learn.

Facebook’s latest “News Feed FYI,” which introduces News Feed publisher guidelines. Click here.

Snapchat Context Cards, a new way to learn more about what you see on Snapchat. Take a look.

Twitter is taking towards transparencyClick here to learn about the steps.

Instagram rolled out a new polling feature to Stories. Learn more here.

Etsy launched a new social organic sharing tool for sellers. Check it out here.

Instagram is suggesting Stories mid-feed. Learn more here.

Facebook introduces two new ad tools just in time for the holidays. Learn more here.



Google’s Mobile-First Index Has Started Rolling Out. The mobile-first index will be implemented very slowly, and Google has not given an official timeline. Some sites might not see a change for a couple months. Learn more about the mobile-first index rollout here.

Google Announces New Shopping and Online-to-Offline Features. Ahead of the holiday season, Google announced several new shopping and advertising features for businesses such as “local inventory in display ads” and “apparel shopping updates”. Read about all the new features here.

New Report Shows the “People Also Ask” Box is Appearing More Often in the SERPs. Users are being shown the suggestions box more often on mobile in October than just a month before in September. The study was conducted on European users. Read more here.

Google Reveals That Improving Low Quality Content is Better Than Deleting It. John Mueller of Google stated that fixing low performing content and making it more useful to users is a better option than deleting it from your site. Read more on the topic here.

1 in 5 Searches is Now Location-Related, According to Google. In light of this statistic, Google says the country of service will no longer be indicated by the country code top level domain name such as “”, and instead it will default to the country where the user is performing the search. Learn more about the change here.

Yext Announces Three New Features That Expand Where Your Business Information is Published. The services are called Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs, and they’re all powered by AI and machine learning. Learn more about the advancements from Yext, here.

Google My Business Pages Now Accept Direct Bookings. A new “Book Online” button is being rolled out to GMB users that will let businesses take bookings directly through the interface. Learn how to set up the feature, here.

Target Teams Up with Google Against Amazon. Users in the US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. Read more about the new voice-commerce relationship, here.

Microsoft Search Revenue Grew 15% Last Quarter. The majority of Microsoft’s search advertising revenue comes from Bing, which has seen an increase in popularity due to the expansion of non-Apple products using its search engine. Read more here.

Learn About SEO Tactics for the Healthcare Industry in Our New eBook. This free eBook covers how to acquire new patients online using search marketing strategies. Learn more here!

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