Digital Trends Wrap-Up: November 2017

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Google Is Still Making Changes To The Penguin & Panda Algorithms. Although the two major algorithms run mostly on autopilot these days, Google confirmed that they do make manual tweaks as necessary, which means that webmasters should continue to keep an eye on fluctuations. Learn more here.

New Study Published on 2017 Local SEO Ranking Factors. Two of the biggest takeaways from the study are that traditional organic ranking factors (like links and keywords) boost local visibility, and that reviews are critical. Check out the full study here.

Mozilla FIrefox Switched Their Default Search Engine to Google. Yahoo used to be the default search engine when you opened your Firefox browser, but the company has chosen Google as the default search provider for their Firefox Quantum update. Read more here.

Yelp Is Cracking Down on ‘Review Solicitation’. As reviews have become more important to consumers and as a local ranking factor, Yelp has taken a harder stance against the practice of asking for reviews than other review aggregators, in order to “preserve the integrity of its content”. Learn more about Yelp’s stance here.

Google Shopping Ads Make It Easier For Users to Discover and Compare Products. Google has made it easier to learn more about a product from a single Google Shopping ad by giving users new information on the product and competitors. Learn about all the new features here.

Users Can Now “View All” Google Posts on Both Desktop and Mobile. The posts will continue to stay in the Knowledge Graph carousel for 7 days only, but if a user clicks on the “View All” button in the carousel, they will be shown a list of all the historical Posts that have gone up. See what the feature looks like here.

Google Trends Now Shows Data for YouTube, Google Shopping, Google News & Image Search. You can now see search trends beyond web search in Google Trends. Google’s goal is to open up more data to the public, and show what people throughout the world are looking for. Read more about the Trends update here.

Google Now Labels PDFs and PowerPoints in Search Results. When PowerPoint presentations (PPTs) and PDFs are uploaded to a website, the raw files can now be indexed in search results, and they will be given a small PPT or PDF label to help users understand that they will be downloading a document and not visiting a web page. Read more about the update here.

Google Released a New Publisher Knowledge Graph. The goal of this new, extended knowledge graph card is for searchers to learn more about a specific news publication directly in the search results. Google hopes that providing info about the publication in the SERPs will prevent clicks to fake news sites. Learn more here.

Google Will Expand Home Service Ads to 30 More US Cities by End of 2017. Home Services (now called Local Services) on Google Home allows service-area businesses to appear at the top of search results, making it easier to accept bookings from local clients. Read more about the expansion here.



LinkedIn’s new feature called peer benchmarking. Click here to learn about it.

Facebook is rolling out News Feed ads that open direct Messenger conversations. Find out what this can mean for your brand here.

New campaign budget optimization tool Facebook. Rolling out over the next few months, learn more here.

Users and Pages can now share Facebook polls. Click here to learn more about this feature.

Facebook is testing cover photo slideshows for brand pages. Take a look here!

LinkedIn has launched Career Advice, a new feature that helps connect members across the LinkedIn network with one another for mentorship opportunities. Learn more here.

Pinterest’s new offline-to-online product offering called Pinterest Pincodes. Learn more here.

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