By: Kirsten Sundeen
Google is continuing its rapid evolution of the local search results with a new feature that is sure to please restaurant owners and hungry customers alike. Now, listing owners can display their entire menu directly in their knowledge graph through Google My Business.
The new update puts the previous menu feature to shame.
At first glance, this feature may not seem all too exciting as restaurant owners have previously been able to add menus to their Google listing via the Google My Business API or third-party menu services. But the feature was extremely limiting as it required consumers to be redirected either to the company’s website or a third party menu service.
This is where the update puts the previous menu feature to shame.
The new and improved menu feature solves the redirect issue by allowing restaurant owners to add their own structured menu to their knowledge graph by adding a Menu button to the GMB Info Tab. This means consumers no longer have to click away from the knowledge graph and instead are able to view pricing, dish descriptions, and all other menu details right on the SERP.
The attributes of the new menu update don’t stop there. The update makes adding a menu to the knowledge graph much simpler than before, and it offers more opportunity for customization. Restaurant owners can create multiple sections, such as appetizers, entrees and desserts, enabling them to organize and simplify their menu. Additionally, the ‘add or edit’ nature of the new menu feature makes it possible for owners update their menu in real time, allowing them to list daily specials and keep consumers up-to-date with recent additions and alterations.
Adding a restaurant menu to GMB is simple.
The new feature does not require any difficult coding or fancy graphic design – it’s actually a pretty simple and straightforward process. After logging in to Google My Business and clicking into the Info tab, the Menu option will be listed as an item.
This launches the menu screen and the various components available:
From there, adding menu sections and items is easy! The hardest part about the whole process is dedicating the time to manually input each item and description – but the extra work will be worth it.
It is important to note that GMB Community Manager, Allyson Wright, announced that the feature “will only be available if the listing is not currently connected to a third party provider and for listings in English speaking locals.” She advised to check out this help center link for more information on how to correct or remove the link.
If you’re a restaurant owner with a Google My Business profile, be sure to manage your online presence and take advantage of this new menu feature! Both you and your customers will be happy you did.