Digital Trends Wrap-Up: February 2018

SOCIAL MEDIA

Facebook is turning one-on-one video chats or voice calls in group chatsClick here to learn how.

Read how Facebook is testing comment downvoting which lets you downvote comments you don’t like. Check it out here.

Organizations and businesses can now post in Community Help. They can provide critical information and services for people to get the help they need in a crisis. Learn more here.

Instagram users can now share anything that’s on their mind with creative text styles and backgrounds — no photo or video required. Read more here.

Twitter introduced boomarkers to make it easier to save Tweets for quick access laterLearn how.

 

SEARCH

New Study Analyzes 11 Voice Search Ranking Factors. A recent study completed an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. Read about the factors here.

Google Launches New ‘People also search for’ Feature. The new query refinement box appears around individual search results, and the suggestions either load on delay or when a user clicks on a result and then clicks back to the search results. Read more here.

4 New Search Trends in Mobile App Discovery. Google identified 4 year-over-year growth trends in how consumers are explicitly searching for what they want. Find out more about what users are actively seeking across all app searches, here.

Sports Fans Are Watching More Online Content: YouTube Sees 90% Lift in Searches. YouTube pulled together data around how people are watching and searching for sports-related video content on the site, and they found some interesting growth stats. Read more here.

Google is Testing Instagram-like Stories in Search Results. Called AMP stories, this new format will allow publishers to post tap-through pieces that can be linked to from anywhere else on the web. Read more here.

Multifaceted Featured Snippets Roll Out in Google. Google recently updated its search results with an expanded, multi-faceted featured snippet targeting broad, nuanced queries. Learn more here.

Comparison Shopping Engines Are Competing with Google for Visibility. In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines in European markets. Read more here.

New Report shows 2017 was the first time since 2014 that search owned a larger share of visits over social. Learn more here.

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