Digital Trends Wrap-Up: April 2018

Marketing Team Meeting Brainstorming Research Concept


Google Checks Links On Desktop Vs Mobile Before Switching to Mobile First Indexing. Google’s John Mueller confirmed that before Google moves a site from desktop-first indexing to mobile-first indexing, they look at the links on the desktop version and compare that to the mobile version. If those links in the content and source code of the pages are not equivalent enough, it’s assumed the site will not move over to mobile-first indexing. Read more here.

Google Adds Carousel of Quora ‘Top Answers’ to Search Results. Google is testing a new type of carousel in search results featuring top answers from Q&A site Quora. This Quora carousel might not become permanent, but it’s an interesting potential addition to the SERPs. Learn more here.

Google Rolls Out ‘More results’ Search Button on Mobile. The new “More results” button will replace the old “Next” button that would display a new page of mobile search results, instead making it possible for additional search results to load beyond the first set of results displayed on the first page. Learn more here.

Research: Google Local Algorithm Uses 2:1 Clustering Formula. The study identified a Local Pack results distance pattern that causes a “two nearby and one farther away” local pack to appear whether the user is searching from a nearby location or remotely (meaning the results are the same as a resident vs. tourist). Learn more about the pattern here.

Google Chrome to Prevent Videos with Sound from Autoplaying. Google’s latest version of Chrome for desktop will disable most videos with sound from playing automatically, in order to prevent poor user experience caused by unwanted audio. Learn more about this change here.

Study: Google’s Direct Answers Now Shown on 10% of SERPs. Google is reportedly returning more direct answers in search results, with 10% of mobile SERPs now containing a direct answer box. Read more about the study here.

Google Expanding Types of Predictions They Remove from Autocomplete. Google determines autocomplete predictions by looking at “the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.” Read more about the predictions that Google will be removing because they go against guidelines.



Instagram users now can upload multiple photos and videos to their story all at once, making it faster and easier to share your story after the moment has passed. Learn more here.

Click here to learn how Instagram’s new “Focus” camera format lets users take instant portraits of themselves or friends, keeping the person in focus while the background softly blurs out.

Snapchat introduces Group Video Chat to allow users to video chat with up to 16 of their friends at a time.

Learn how Snapchat created new Spectacles for summer that lets users capture Snaps anywhere from their point of view.

Learn how Facebook updated their terms of service so people can make informed decisions about their privacy, as well as their data policy to better spell out what data they are collecting and how they use it.

Facebook introduced new privacy experiences for everyone on Facebook as part of the EU’s General Data Protection Regulation (GDPR). Learn more here.

Click here to read Facebook’s update on their plans to restrict data access on the platform and better protect users’ Facebook information.

Facebook announced important changes to the way they manage ads and Pages on Facebook and Instagram. Read more here.

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