Medias’ Blurred BoundariesBillboards and posters have been one of America’s most bland, relentless and uninspired staples of traditional advertising. However, Swedish hair-care company Apotek Hjärtat took a poster and built an interactive screen for its newest Apolosophy products that brought true meaning to its phrase, “Make your hair come alive.” At first, bystanders saw a portrait image of a woman at a standstill. However, as the train approached, viewers saw her hair blow in the wind, as if standing right beside the oncoming car.
Messaging Gets PersonalMore than ever, creating individualized messages for key audiences has become a necessity, not a choice. However, Diet Coke took it to the next level when Coca Cola Israel decided to create 2 million personalized bottle designs. An algorithm allowed for completely unique designs to be generated automatically. VP of Marketing Alon Zamir said the campaign aimed to show “Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.”
With Great Power Comes Great ResponsibilityIn 2014, we all witnessed the melodramatic debacle that was #AlexfromTarget. A seemingly anonymous, well-intentioned tweet about an attractive teenage employee caused a near-instant outburst of adolescent girls who became wholly consumed and obsessed by Alex LeBeouf’s bright blue eyes and charming smile. His Twitter account shot from 144 followers to nearly 663,000 in just a few days. Though the situation garnered a few words of praise (and showed the world just how powerful and influential a dedicated army of teenage girls can be), the incident seemed to garner one huge, unanimous eye roll.
We heart Alex, too! #alexfromtarget pic.twitter.com/LvA7qc5RfS — Target (@Target) November 3, 2014
Am i famous now? — Alex Lee (@acl163) November 2, 2014Is this what the power of Twitter has come to, some asked. The answer is no. Though sometimes we are inundated with seemingly shallow, diluted hashtags with little meaning, there are still messages on this platform that act as purveyors of change and action. As seen with the #IceBucketChallenge, hundreds of thousands of individuals took to twitter to raise awareness about ALS and used the platform to tag friends, urge others to take the plunge and unite for a cause. Overall, 4.4 million tweets contained #IceBucketChallenge and the social media campaign managed to raise over $88.5 million.
Why choose between taking the #ALSIceBucketChallenge and supporting a good cause? Anna did both and so can you: http://t.co/aau6YgYvyl — Vogue Magazine (@voguemagazine) August 20, 2014
#alsicebucketchallenge I accept @cochonbutcher call and further challenge @Ericripert to follow suit! http://t.co/Xtn7cQVKAo — Anthony Bourdain (@Bourdain) August 19, 2014
I challenge #StevenSpielberg, #HelenMirren and @DayalManish. In the name of ALS... https://t.co/470Un0w2Fo — Oprah Winfrey (@Oprah) August 16, 2014
Make It Good, and People Won’t Mind Consuming Your ContentIn 2007, YouTube began publishing year-end reports of its most popular and viewed videos. Unlike years past when low quality cat videos and the infamous “Leave Britney Alone!” clips topped the chart, this year has taken a significant turn in the support of native advertising. In 2014, 4 ads made the list—an unprecedented amount. Nike, Budweiser, and UK-based clothing line Wren all made the cut for brands that transcended one-way media trends and truly engaged with millions of audience members. All of these ads’ ingenuity, quality and unique thinking showed that individuals were willing to engage with content, even if it was paid or promoted. 2014 was the year in which changes that have been talked about were first implemented. The past 12 months have shown a rise in multi-media and cross-platform integration; a push for truly individualized messages, even on a mass level; an emphasis on using social media platforms for justice and for social good; and, lastly, a heightened interest in engaging with paid messaging. All of these trends have proven to be vastly influential and valuable. Here’s to hoping that in 2015, the online world will continue to push for content that authentically targets and inspires its millions of fans, followers and users.
272 Boylston StreetIndulge in a Provençal Thanksgiving with Chef Robert Sisca’s three-course prix fixe tasting menu featuring additional foie gras and truffle supplements. The $68 menu features an array of tempting dishes including:
- Belgian Endive Salad, Honey Crisp Apples, Hazelnuts, Bleu d ’Auvergne, Citrus Emulsion
- Seared Foie Gras, Brown Butter, Squash, Cider Jus (supplement)
- Goat Cheese Gnocchi, Pumpkin, Pistou, Pine Nuts, Preserved Lemon
- Slowly Cooked Turkey Ballotine, Sweet Potato Purée, Romanesco, Chestnuts, Roasted Pan Jus
- Pumpkin Cornmeal Tart, Goat Cheese Ice Cream
371 Commonwealth AvenueChef/Owner Christopher Coombs and his talented team are pulling out all the stops with a decadent three-course Thanksgiving Day prix fixe menu featuring sophisticated takes on traditional dishes. The $99 per person menu includes dishes such as:
- Spiced Heirloom Pumpkin Soup, Adam & Larry’s Scituate lobster, chestnuts & pancetta
- Pavé of Duck Confit, frisée & petit mustard greens, forest mushrooms, dates, chestnuts & cranberry
- Misty Knolls “Turducken,” turkey breast, duck rillettes, chicken boudin, Robuchon potatoes, hash of Brussels, turnips, butternut squash, cranberry sauce & gravy
- Pumpkin Cheesecake, house made graham cracker, chai tea glace, salted white chocolate caramel sauce
- Apple Galette, date purée, Poire Williams glace, spiced granola
15 Arlington StreetThis Thanksgiving, the award winning and luxurious Taj Boston invites guests to celebrate with two distinctive dining options. The Café at Taj Boston, a AAA Four Diamond Restaurant, features dishes from recently appointed Executive Chef Jesse Souza who showcases contemporary New England flair, as well as authentic Indian cuisine prepared by Specialty Chef Gurminder Gidda who came straight from the Taj Mahal in Mumbai. Taj Boston will also offer a Signature Brunch Buffet on Thanksgiving day, featuring a tempting array of seasonal culinary creations with themed displays that spotlight: made-to-order breakfast selections, chilled seafood, artisan cheese, Mediterranean antipasti and charcuterie, a sushi chefs presentation, fresh pastas, prime rib carving station, and a special holiday turkey complete with fixings. There is also an exquisite presentation of Indian cuisine from Specialty Chef Gurminder Gidda and an artistic dessert buffet created by Pastry Chef Robert Alger. The Café is open for Thanksgiving Day for breakfast from 7 a.m. – 11 a.m., brunch à la carte from 11:30 a.m. – 2:30 p.m. and for a special turkey dinner from 2:30 p.m. – 9 p.m. Seatings for the signature brunch buffet on Thanksgiving Day are offered at: 11 a.m., 11:30 a.m., 1:30 p.m., and 2 p.m. Pricing is $80/person for adults and $35/person and reservations are required. For more information, please call 617.536.5700.
1375 Washington StreetChef/Owner Chris Coombs’ South End urban steak bistro will be serving a three-course Thanksgiving dinner featuring classic Chops steak and raw bar selections alongside sophisticated Turkey Day fare. This year’s menu is $79/person and includes the following highlights:
- Sugar Pumpkin Bisque with roasted chestnuts, pepita granola, and kabocha pearls
- Roasted Misty Knolls turkey
- Spiced Cranberry and Fig Chutney
- Herbed Brioche Stuffing with Walnuts
- Spiced Pumpkin Pots de Crème
399 Grove Street inside Hotel Indigo, NewtonThink outside the box this Thanksgiving with BOKX 109’s “Liquid Thanksgiving” cocktail menu. The perfect complement to the restaurant’s traditional turkey-day entrée, this cornucopia of uniquely festive drinks features spirited takes on holiday-inspired flavors and riffs on tradition. Offered throughout Thanksgiving week, cocktails selections include:
- Wild Turkey Gobbler, Wild Turkey Bourbon, grenadine, ginger ale
- Potato on the Side, Karlsson’s Gold Potato Vodka, prosciutto-wrapped olive
- Cran Pear-y Splash, Smirnoff Pear, muddled cranberry, sprite, lime
- “Thanks a Latte” Pumpkin Pie, Crop Spiced Pumpkin Vodka, Godiva Chocolate Liqueur, fresh espresso, crème Chantilly float
One Burlington Mall Road inside Boston Marriott BurlingtonTrue to its all-American roots, Chopps is serving up a luxurious five-course prix fixe menu featuring Executive Chef David Verdo’s modern interpretations of classic Thanksgiving fare. For$49 (or $69 with wine pairings), guests can choose from a tempting array of dishes including the following:
- Roasted Butternut Squash Soup, pancetta, sage, crème fraîche
- Harvest Salad, blood orange, pomegranate, candied pecans, goat cheese
- Turkey, cornbread stuffing, potato purée, green beans, cranberry chutney
- Apple Cranberry Crisp or Pumpkin Brulée
BONUS OFFER: On November 27-29, overnight guests at the Boston Marriott Burlington can enjoy a Black Friday Valet Offer, featuring a special all-inclusive $129 per night and valet service to and from the best local stores for shoppers and their sale day scores. For bookings, visit the hotel’s Offers & Packages page online or call 1-800-228-9290 and use the code SHO. For more information on the hotel and special rates, please call 781.229.6565.
40 Edwin H Land Boulevard, Cambridge inside the Hotel SonestaOffering his signature Italian twist on an American tradition, Chef de Magistris’ three-course ‘Happy Free Range Thanksgiving’ feast features selections that will satisfy carnivores and vegetarians alike. The $69 per person prix fixe menu features dishes including:
- Winter Squash Soup with crème fraîche, olive oil, pumpkin seeds and croutons
- Turkey Dinner, naturally raised, free-range turkey (Bob’s Turkey Farm, Lancaster, MA), with stuffing, potato puree, sweet potato fries, maple Brussels, cranberry sauce, and gravy
- Roast Duck (Crescent Duck Farm, Long Island, NY) with sour cherries, chestnut stuffing and rainbow greens
- Vegetarian Thanksgiving with chestnut stuffing, potato puree, sweet potato fries, maple Brussels, cranberry sauce, green beans casserole, veg gravy
- “Gimme’ a Sliva” of Four Pies: apple, chocolate pecan, pumpkin, and ricotta pie slivers
Feeling Generous?Since 2004, Tavern in the Square opens their doors in three locations to those who may not have a place to stay, or the means to spend on a meal. Staff and members of the community volunteer for the day, inviting anyone in need to join them for a full Thanksgiving Dinner. This past Thanksgiving, Tavern had the pleasure of serving over 1,000 dinners to those in need. Meals will be served at the following locations:
Central Square 730 Massachusetts Ave., Cambridge
Salem 189 Washington St., Salem
Allston 161 Brighton Ave., AllstonInterested in joining in? Send an email to the location you would like to spend the great day at. Whatever you do, wherever you go, we wish you and your family a fabulous and fulfilling Thanksgiving holiday. Enjoy!