Recently the 451 team listened in on a free Business Wire webinar titled “Press Releases and Twitter: What to Expect When you Tweet Your News Release.” Experts on the call were Monika Maeckle and Joseph Miller with Business Wire. As an agency specializing in blending PR, social media and search marketing  for integrated campaigns, the [...]

Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed [...]

The Gulf Coast oil spill tragedy has a horrific effect on both our economy and the environment.  This disaster opened up the door for many businesses and nonprofit organizations to aid in the relief effort.  One of the most recent tools utilized in relief efforts is social media.  With this said, there are some major [...]

The iPad is the latest, and possibly, greatest creation by Apple. It is advertised as the product that can go everywhere. But can it really go everywhere? Think again, because Yankee Stadium recently banned this device!

The stadium confirmed this through Yahoo Sports saying, “the iPad falls under its no laptops security policy.”  Many users are [...]

Yesterday in Paris, a court tribunal ordered EBay to pay Louis Vuitton over $310,000 in legal costs and damages for using search terms that “misled consumers,” by driving consumers to the EBay website. The court also supported Louis Vuitton’s claim that EBay’s actions damaged the Louis Vuitton brand.

What I find most interesting about this case [...]

As part of our latest installment in our 451 Heat Q&A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc.

Rick first began his career at Sony in 1990, and over the course of two decades, was instrumental in overseeing the public [...]

I LOVE guerilla marketing, street promotions and any form of alternative marketing. I am not really sure why I do. Maybe, it’s because there is an opportunity to connect in person with someone who represents the brand? Maybe, it’s because I love out-of-the-box thinking, or because it spices up my day?
In any case, these are [...]

The Holiday season is underway and Thanksgiving will be here before some of us even had a chance to think too much about it. That’s never a good thing during the one time of the year that you should be ready to express how thankful you are for what you have (instead of complaining about [...]

I first recognized the importance of texting when I realized it was the only way I could reach my teenage son. I discovered through a lot of trial and error that he couldn’t be bothered answering his cell phone, but that a text message would bring a rapid-fire response. I was also dismayed (I mean, enlightened) when his older [...]

“You know about social media, you want to use social media, you have a budget for social media, but you are worried about wasting time and resources, if you don’t do it right. Worse yet, you have heard the horror stories about social media causing tremendous damage to brands and you want to know how [...]