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Couch Potato Predictions
As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy. 2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer…
Black Friday Gives Way To Cyber Monday
Who wants to get up at 5 am on their day off? That is the attitude many Americans have embraced since wiping Black Friday off of their schedules. But thanks to the fast paced technologically advanced world we live in, consumers no longer have to cut coupons and set alarms to receive the best deals…
New Media Expedites The Demise Of MTV's TRL
This past Sunday, MTV bid farewell to one of the most iconic programs the network has ever produced over the course of its near 30-year history. “Total Request Live,” or “TRL”, officially signed off the air for one last time, marking the end of the road for a show known just as well for launching…
Flash Video Reinvents The PDF
This past summer, the latest version of Adobe Acrobat was released with Flash video support. While this may not seem groundbreaking at first blush (older versions of Acrobat have allowed for embedded video with Quicktime, etc.), Acrobat 9 actually integrates the video directly into the document as opposed to relying on an external video player…
Marketing in Arabic
Companies worldwide have finally realized that the Middle Eastern market and Arabic speaking consumers are an under serviced demographic. As a result, there is a growing demand for modern Arabic typefaces. More and more international corporations are seeking out Arab designers to create custom fonts and logos to appeal to the Middle Eastern market. Just…