ajgerritson
AJ Gerritson is the Founding Partner at 451 Marketing @AJGerritson
Posts by ajgerritson
451 Marketing Looks Back at 2011
2011 was a crazy year. Earthquakes, Japanese Tsunamis, Royal Weddings, London Riots, and the capture of Boston’s mythical James “Whitey” Bulger. There were many things that also rocked our world here at 451. In a moment of reflection, we thought we would share some of our stand-out moments from the past year. Things that rocked…
Social Media Success Stories – Takeaways from the #WBZBreakfast
I was fortunate enough to participate in the panel discussion “Social Media Success: Uncovering What Works”, hosted by WBZ Radio yesterday morning, at the Westin Copley Place. The panel was the latest in a series that WBZ has held to provide a forum for local businesspeople to learn about and discuss their issues with implementing social…
Boston Rocks (and Rolls)!
via Hubway Ok, so this post has nothing to do with social media, PR, or search marketing and everything to do with Boston pride. I just spotted my first glimpse of the new Hubway system Beantown is rolling out. I can’t believe this has become a reality. Can you say…love it! For those of…
451 Marketing’s Six Best Tips for Giving a Great Press Interview
• Lie. Feel free to embellish to make yourself or your company look good. Don’t ever let the truth get in the way of a good story. When in doubt, misinform, mislead, and exaggerate! • Speak quickly and/or mumble. Use short, choppy sentences. Generally be as incoherent as possible. It’s the reporter’s problem if they…
Don’t miss the 2nd Annual MegaTweetup this Thursday in Cambridge!
451 is excited to let you know about the second annual “MegaTweetUp” happening this Thursday (12/16), from 6pm-10pm, at the Microsoft New England Research & Development Center (NERD) in Cambridge, MA. Last year’s MegaTweetUp was the largest tweetup in Massachusetts history and you don’t want to miss your opportunity to be part of something even…