451 Holiday Party

451 Marketing Looks Back at 2011

2011 was a crazy year. Earthquakes, Japanese Tsunamis, Royal Weddings, London Riots, and the capture of Boston’s mythical James “Whitey” Bulger. There were many things that also rocked our world here at 451. In a moment of reflection, we thought we would share some of our stand-out moments from the past year.

Things that rocked the 451 Team in 2011

  • I became a first-time Dad!
  • Laura, Max, Halley, Meredith, Taylor, Jessica, Emily, Susie, Francis, Nicole, and DeAnna joined our team
  • Jess made the “list” for Boston Common Magazine, directly under Kanye West
  • Nick got to eat at Frank McClelland’s Apple Street Farm (Frank is Nick’s hero)
  • Karyn finally met in person Courtney Cachet from the Huffington Post
  • Our office tasted the best Southern fried chicken in the world courtesy of 451’er Elizabeth Bond
  • No one drowned at our summer outing at the Beachcomber
  • Tom bought his first tux
  • Glen didn’t get crushed by a car that flipped over in the North End
  • Karyn took her first cruise ever and tried para-sailing for the first time
  • Max ate at Wai Wai for the first time (and found a lucky chicken foot!)
  • Tom and AJ got to meet Bill O’Reilly
  • Francis and AJ actually had pitch meetings in Napa
  • Nikhil went to Jamaica and got to see Manchester United play the New England Revolution
  • Alice brought us back chocolates from Belgium
  • Halley moved to Chinatown, became the mother of a Tripawd, and developed a hot pot addiction
  • Emily had another year for her un-boring list (ask her!)
  • Jess got an amazing Crayola coloring book page… And a stalker!
  • Nicole didn’t get sued this year by a former boss
  • Taylor got her parents as roomies
  • Alice started a new music Blog and has kept her desk plant alive for three months
  • DeAnna met Kenny Chesney at Jerry Remy’s Seaport

All joking aside, we couldn’t do what we love doing without our amazing clients. We are thankful to all of our new clients that rocked our world by choosing our team to help achieve their goals and honored by all of our existing clients that continue to place their faith in us.

We would love to hear from you. What rocked your world in 2011?


Social Media Success Stories – Takeaways from the #WBZBreakfast

I was fortunate enough to participate in the panel discussion “Social Media Success: Uncovering What Works”, hosted by WBZ Radio yesterday morning, at the Westin Copley Place. The panel was the latest in a series that WBZ has held to provide a forum for local businesspeople to learn about and discuss their issues with implementing social media successfully. I gathered a list of the key takeaways from the #WBZBreakfast with panelists @michellemanafy @stevegarfield @chefjasonsantos and myself, @AJGerritson.

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Video via @wbznewsradio


  • Importance of strategy behind social
  • Think before you speak
  • Know your audiences and influencers so your content is relevant to them
  • Integrate traditional activities with social media- social media may not be optimized without integrating traditional activities
  • Social media is a commitment- Establish strategy and have a knowledgeable team to manage social media
  • Strategy for responding to positive and negative comments, crisis communications for social media- Both positive and negative comments are important to your business so take them seriously and develop engagement strategies to make smart responses
  • “If you wouldn’t do it in real life you probably shouldn’t do it on Twitter”
  • Social media is a digital expression of yourself
  • Creative with posts and promos; link your social pages for optimal views
  • Blogs allow you to BE the thought leader in the space
  • Have an authentic interest in your social media content


  • Importance of community in your content
  • Social media is the ultimate word of mouth tool
  • Blocking social media is short-sighted

Do you have any other takeaways from the breakfast? Please leave your comments below!

Boston Rocks (and Rolls)!

via Hubway


Ok, so this post has nothing to do with social media, PR, or search marketing and everything to do with Boston pride.  I just spotted my first glimpse of the new Hubway system Beantown is rolling out.  I can’t believe this has become a reality.  Can you say…love it! For those of you not familiar with this new program, today Boston launched a bicycle share program where people will be able to rent bicycles from dozens of sidewalk stations (actual one pictured below is on Atlantic Ave by Boston Harbor Hotel).

via @AJGerritson

Think Zipcar –  but for bikes.  Boston @Hubway launched this morning with an inaugural ride in City Hall Plaza with many excited Hubway members and employees riding 200 bikes around the city.  Mayor Menino was also there to celebrate in the ribbon cutting ceremony.

Eric Moskowitz, did a great job explaining the program back in April on Boston.com. Here is the full story: http://bo.st/fVDFTv


What do you think of this program? Will you try Hubway?


451 Marketing’s Six Best Tips for Giving a Great Press Interview

Lie. Feel free to embellish to make yourself or your company look good. Don’t ever let the truth get in the way of a good story. When in doubt, misinform, mislead, and exaggerate!
Speak quickly and/or mumble. Use short, choppy sentences. Generally be as incoherent as possible. It’s the reporter’s problem if they can’t understand you.
Go completely silent occasionally. This helps to ensure the reporter is actually paying attention. When they ask if you’re still there (if it’s a phone interview), say “I’m just messing with you.” Use pointless analogies to help keep the conversation lively.
Stir up controversy. Disagree often using statements including: “That’s just stupid,” “Of course not,” and “Are you crazy.” It’s a great way to guarantee you are quoted while being both defensive and accusatory.
“Sorry, you’re breaking up.” Always call from a cell phone. Even if you have a great connection, pretend you’re breaking up. It shows just how important you are and it really keeps the reporter on their toes.
Of course you can approve the story. Always ask. If the reporter says “no,” tell them that they can no longer run the story and if they do, you’re going to have your “friend” pay them a visit.

Do you have any tips to add? Please leave your comments in the section below!

-451 PR Team

Don’t miss the 2nd Annual MegaTweetup this Thursday in Cambridge!

451 is excited to let you know about the second annual “MegaTweetUp” happening this Thursday (12/16), from 6pm-10pm, at the Microsoft New England Research & Development Center (NERD) in Cambridge, MA.  Last year’s MegaTweetUp was the largest tweetup in Massachusetts history and you don’t want to miss your opportunity to be part of something even bigger.

Here is a link to the Eventbrite invitation page: http://megatweetup2.eventbrite.com/.

To note, all proceeds for this event will be donated to Dana Farber.

As 451 Marketing friends, the first five people to sign up using the code “451Win” at checkout will receive complimentary admission.

In addition to attending the event, here are some other ways to get involved:

  • Become a Raffle Partner! By becoming a Raffle Partner* and donating a raffle prize(s) (nothing is too small, call event producer Joselin Mane at 617.615.6263)  This is an excellent way for brands to be showcased at the event at a very low cost.
  • Become a Promotion Partner! Send an email to your list & cc: Info@BostonTweetUp.com promoting MegaTweetUp and the event producer will add you on as a partner (Once you send the email send them your logo, URL and twitter info)
  • Become a Sponsor! Sponsor the event by choosing a sponsorship level (http://bostontweetup.com/wp-content/uploads/2010/11/MTUEventSponsorship2010.pdf or call Joselin at 617.615.6263)

There are many opportunities to educate people (including the many social media influencers) on your products, brands and companies by showcasing them at the event.