August 9, 2010      By: cristinalepore  
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India is a country filled with driving nightmares. The roads are packed with vehicles and drivers are often swerving across lanes and running red lights. Up until recently, Delhi Traffic Police were unable to ticket these offenders and maintain an authority over drivers.
Enter social media. Delhi Traffic Police and citizens created a Facebook Fan Page [...]

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Social Media
August 2, 2010      By: cristinalepore  
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According to a Nielsen study released last week, social media and online games are now more popular than email.
The study found that Americans spend nearly a quarter (23 percent) of their time online posting comments, pictures and videos on social networking sites such as Facebook and Twitter, making it the most popular online activity among [...]

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Social Media
July 12, 2010      By: cristinalepore  
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We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to [...]

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advertising
July 12, 2010      By: cristinalepore  
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Chitika, an ad network, recently published interesting results from a study of 41,103,403 impressions of search traffic coming into its network between June 13 and June 19.
Chitika found that 26 percent of organic search traffic was the result of three-word searches. Two-word searches followed with 19 percent of organic search traffic. Four word searches followed [...]

July 1, 2010      By: cristinalepore  
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Are you itching for the weekend? So excited to celebrate the 4th of July? Check out this slideshow highlighting some cool iPhone applications to test your knowledge, to show your love for the USA and, if you’re like me, to keep yourself occupied during that long car ride to the Cape. I’m not driving, don’t [...]

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Mobile Technology
June 14, 2010      By: cristinalepore  
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After months (has it already been a year?) of hand-wringing and speculation in the search industry, Google finally announced Caffeine is live. It’s an appropriate name for the update, since it seems like Google’s been injected with a jolt of the good stuff to produce faster, fresher results.

Here’s a nice, concise breakdown of what [...]

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search marketing
June 8, 2010      By: cristinalepore  
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Many critics chide social networking services for making our generation a more reclusive one, due to the fact that all social interaction is now possible online. However, one of the latest trends in social networking defies this; location-based services (LBS) are the latest and greatest addition to social networking and have blown up the in [...]

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mobile marketing
June 8, 2010      By: cristinalepore  
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Alhough Google has defined and become synonymous with search – most people say they are “googling” something when they use any kind of search engine – bing is proving to be a serious contender in the fight to be the search engine of the people.  bing is slowly insinuating its way into our lives through [...]

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search marketing
June 8, 2010      By: cristinalepore  
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Yesterday was the opening day of Apple’s Worldwide Developer’s Conference (WWDC) in San Francisco and people expected Steve Jobs to make announcements not only about the new iPhone, but also on the current buzz about a cloud-based version of iTunes, Mobile Me upgrades, Safari 5, Macbook Air upgrades, and even the rumored Verizon iPhone.

Not only [...]

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New technology
June 7, 2010      By: cristinalepore  
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As a college student, I am constantly trying to find more efficient ways of studying and note taking. I value the importance of a quality education, but I also value time spent with family and friends. Our time in school is limited to four short years and I want to be spend as little of [...]

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New technology