In the past few years The Academy Awards began losing its status as the show of the year. In 2008, the show’s ratings dropped to an all-time low. In 2009, viewership increased by 13%, which is the third lowest-rated broadcast in Oscar’s televised history.
What are the reasons behind this drop in ratings? Well, one of [...]

As PR professionals, we’re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that’s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.

Middleberg Communications [...]

Tomorrow morning I’m going to film our “Building a PR Campaign for the Digital World Workshop,” and I plan to post the video on Ustream when I get back to the office.  I know people generally use Ustream to live stream discussions, events, meetings, and etc., and, eventually, I plan to do that as well. [...]

Last night I was catching up on some Facebook notifications, checking up on some old friends, looking at my upcoming events, etc., and I got to thinking about how much Facebook evolved since I first started using the social networking site.

I remember when I updated my Interests at least once per month, was invited to [...]

The Vancouver 2010 Olympic Games is the most recent big event to use social media to connect with millions of fans across the Web. The IOC set up an official Olympic Games Fan Page on Facebook for Fans to stay updated on Olympic events and to promote contests. The Fan Page has just under 1.5 [...]

Google Buzz is all the buzz on blogs, Twitter and other social networking sites today, but in case you’re still unsure of the new service, I’m going to outline the best features.
Buzz is Google’s newest way of showing it is committed to making Google “as social as the web itself.” It’s also a way for [...]

As you’ve probably heard (or seen if you’re one of the chosen people), Facebook began rolling out a new homepage design today for the site’s now 400 million users. The redesign comes just in time for Facebook’s 6th Birthday! (Can you believe it’s only been six years since Facebook launched?) The Facebook redesign emphasizes search, [...]

If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.

The LinkedIn Answers section is a great tool to gain [...]

Do you have a conference, seminar, webinar or other business event coming up? Do you want to make sure the right people hear about it and, more importantly, attend? LinkedIn Events present an effective and easy way to generate awareness for your upcoming sessions and ensure you are promoting the information to prospects.

So how do [...]

If you haven’t heard about the T-Mobile Sidekick disaster from Perez Hilton’s tweets, or the thousands of angry Sidekick users sharing their feelings on social networks, here’s a little background: T-Mobile USA and Microsoft found themselves in a PR crisis after T-Mobile Sidekick users lost all of their personal data (calendar, contact information, etc.) because [...]