elewin
Emma Lewin is an SEO Specialist at 451 Marketing @Emmajeannn
Posts by elewin
Buying Old Domains to Get Listed on DMOZ: White Hat or Black Hat?
If you are an SEO specialist, you know that the mother of all free directories, DMOZ, is next to impossible to get into. You’ve tried everything from submitting to relevant categories to making your listings less promotional and even submitting multiple times – all to no avail. Since DMOZ is the most authoritative free directory…
Rel=“Canonical” vs. 301 Redirects: Which One Should I Use?
Whether you are a business owner, an SEO professional, or a web developer, a big problem you have to deal with is duplicate content on your or your client’s website. This happens when there are slight differences in the URL structure, like www.example.com vs. example.com. Though similar, each URL would be its own…
Brainstorming Sessions to Improve PPC Ad Copy
Whether starting a new PPC campaign, tweaking existing ads, or creating ads for a new ad group, team brainstorming sessions are a fantastic way to generate multiple ads and ideas with minimal effort. Day to day search engine optimization can be a lonely job, with a close relationship forming between you and various content management…