Why Your 2016 Budget Should Include Social Advertising

Why your 2016 budget should include social advertising

You’ve been doing a great job at social so far: you’re posting meaningful content daily, you’re interacting and engaging with followers, and you’ve branded all your profiles with your logo, tag-lines, company descriptions and attention grabbing imagery. But what about taking the next step into advertising? Luckily for you, advertising on social media actually compliments your existing social media activity quite nicely. While your current strategy may be educating your market and increasing awareness, social ads are meant to capture those leads that are ready to convert today. (more…)