What is Sentiment?
Firstly, if you understand the irony of this blog post title, then odds are you already understand the vast importance of this topic as it relates to digital marketing. For those of you who are new to this subject matter, sentiment refers to the emotion that is put behind a mention, comment, or any other engagement on social media. The analysis is the process of deciphering whether this reference is positive, negative, or even neutral. (more…)