karynmartin
Karyn Martin is the Director of Public Relations at 451 Marketing @KarynMartin
Posts by karynmartin
RFP – Request for Proposal or Request for Passion?
This morning I attended yet another amazing New England Publicity Club Masters Institute event. Today’s topic focused on the procurement process of RFPs and looked at “What Makes a Successful Agency Relationship?” Both in-house and agency people were in the room and on the panel which made it easy to see where we have mindshare.
Internships: How to Land One and Translate it into a Job
My commute Monday was typical—I spent most of it reading the Metro paper. The advice column featured an article by Dan Schawbel about “The real value of internships.” It’s worth a read if you are a student wrestling with how to secure an interview for an internship. I receive tons of resumes everyday with…
It’s Not Your Father’s Media Company – FutureM Event
Last week, I attended “It’s Not Your Father’s Media Company,” a paneI that was part of the #FutureM events. I have to admit, that while very interesting, the panel wasn’t exactly what I thought it would be. I attended to hear about the blurring of the lines between editorial and advertorial. I thought we…
Behind the Scenes at 451 Marketing: Meet Karyn Martin
Karyn Martin, Public Relations Senior Account Director at 451 Marketing, was recently featured as a contributor to PR News’ Media Training Guidebook, Vol. 4 with her piece, “Prepping for a Phone Interview: A Step-by-Step Action Plan.” Receive $50 off the Guidebook cover price when you enter the code “mediabook” at check out. How did you…
How to Write a Press Release Wearing an SEO Hat
When writing a press release traditional PR practitioners wear a number of hats- content creator, creative director, editor and in the last few years- SEO expert. Press releases provide an opportunity to contribute to your brand’s search visibility and yet many releases are issued without being optimized for SEO. Defining your company’s or client’s keywords,…