msilver
Max Silver is a Social Media Specialist at 451 Marketing @MaxeSilver
Posts by msilver
The Nicheification of Social Influence & Importance of LBS
Foursquare recently released what they are calling their ‘Expertise Badges’ which allow people to become ‘experts’ by checking in to certain types of locations often. I realize that just simply going somewhere does not make you an expert, but it does start to give more context to badges and create the…
Life-Saving Social Media: Engaging with Donors Online
A couple of weeks ago, 451 Marketing held a blood drive for @RedCross & @BostonRedCross. Right before my appointment, I sent out a simple tweet: I was very impressed with the response that I got – but back to that in a minute. As many already know, this is not the first time the…
GeoM2 and the 4 R’s of LBS
Admittedly, I stole the first 3 R’s from Nataly Kogan from Where who said they have been using ‘Reach, Relevancy and Redemption’ as the key to location based services for quite a while now. But, after hearing from the panelists at GeoM2 yesterday I found ‘Retention’ to be a perfect addition. The majority of the…
Is Google Narrowing Our Exploration Online?
You may or may not have noticed that on many Google searches, you now receive search results that include links that your social circle has shared. My first two reactions to this were, ‘wow how cool!’ followed by ‘damn Google knows everything about me’. While it is incredible that Google can recommend links my friends already…