As founding partner at 451 Marketing, Nick handles the agency’s internal operations. He has over 16 years of digital marketing, SEO and Social Media Marketing experience, working with local and national companies across market sectors, including consumer packaged goods, financial services, energy services, healthcare, high technology, and hospitality companies.
Posts by NicholasLowe
Everyone has a bold story to tell. Ray Bradbury, who passed away yesterday at the age of 91, was no exception. That’s not to say he wasn’t exceptional
Cipro buy online, A client of ours is a prolific user of metaphor. But those metaphors have proven effective in getting his points across. The most recent one was a description of his role as a sales professional. His first job, as he described it, was to identify his prospect's wound. His second job was to rub as much salt in it as possible. Cipro children, Apt. Grisly perhaps, but apt, cipro hc otic suspension. Kidney infection cipro, Let's think for a moment about what he's trying to achieve. From the perspective of marketing and advertising, it's exactly what we do on a daily basis. Gone are the days of simply saying your product is there and it works. We've all developed an immunity to simple fact-bast advertising. Instead, cipro pill, Cipro kidney infection, you need to appeal to a client's target audiences on an emotional level. You need to show them that they have a need. They need your service now in order to prevent something worse from happening that would cost more money down the road.
It works, cipro for sinusitis, Cipro effectiveness, right? Yes. But who wants to appear as a fear-monger? We don't. Our clients don't. So that begs the question of how to expose (and maybe aggravate) a prospect's needs without being too obvious about it. How to do it a little more...indirectly.
One way is to ask questions, use of cipro. Loaded questions, to be sure, cipro buy online. Syphilis cipro, A tactic that we often take is to first identify the problems our clients' targets may have. That's the basis for everything. Since they know their prospects best, they know exactly what frustrates them on a daily basis. They know exactly what keeps them up at night. They also know exactly how their services or products can be solutions for those problems, buying cipro online. Cipro liquid, Next, you need to put yourself in the shoes of the various people you're targeting. Think about what is important to the individual executive your message is reaching. A pain that's top of mind for a CIO, cipro instructions, Cipro home, most likely won't even be on the CEO's radar screen.
Imagine a scenario where your service could save your prospect significant money, because of a change in how their industry is regulated. The CEO has probably heard about the regulatory change, cipro xr, Diverticulitis cipro, but only understands how it impacts the highest levels of the organization. The key here is to highlight the CIO's pain for the CEO and get him thinking about how it could have a great impact on the bottom line. Does he even know about this? Does he know how to ask his employees about it? Perhaps not.
The questions need to be seeded in the CEO's mind. If the CIO or IT Manager is your actual target audience, cipro used for, Buy cipro 500 mg online, wouldn't the most powerful form of advertising be to have the CEO start asking them about what they're doing to address x, y or z, cyprio bioforce 500. Does cipro expire, Sometimes the most obvious approach isn't always the most effective. Cipro directions.
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Where can i buy zithromax, So why would you use social media to market your products? Is it because it's what the cool kids are doing. Where to get zithromax, I hope that's not your rationale. If that is your reason, then you're probably not using it to its full potential, buy zithromax online without prescription. Z pak tripak, Granted, the cool kids ARE doing it, buy zithromax without a prescription, Zithromax vs amoxicillin, but that's not the point. Social Media Marketing is an incredibly effective tool with a reach that is ultimately beyond being truly quantifiable. Nevertheless, there are techniques to track many of the results of a Social Media Marketing campaign and use those results to determine ROI, buy zithromax z-pak. Azitromycin, It's not always easy, but it is absolutely essential to running a successful campaign. More to the point, azithromycin over the counter, Z pak pneumonia, it's essential to get your client's CFO to sign off on that campaign. We all understand the profound value of Social Media Marketing campaigns, but the reason we're successful is because we know how to communicate that value to the campaign's beneficiary, buy zithromax online worldwide. Azithromycin zithromax, Here is a quick primer on some of the more basic ways to track a Social Media Campaign:
1. Site Traffic: If the goal of your campaign is to increase brand awareness, then benchmarking and measuring spikes in traffic to your website and blog or numbers of followers on Twitter can serve as a rough indication of how a campaign is driving brand impressions, where can i buy zithromax.
2, azitromax. Cheap zithromax online, Conversions: Similar to what you might do with an SEO campaign, having your Social Media Campaign tied to specific conversion goals on your site can provide you with very specific success benchmarks in the form of highly-qualified leads, azthromycin. Zithromax online no prescription, 3. Backlinks: If the goal of your campaign is to build a general following, zithromax 200 mg, Buy zithromax 500mg, then you should be measuring increases in backlinks to your Website, blog, 1g zithromax, Zithromax 500 mg, wiki or whatever happens to be the epicenter of that following. They can be easily tracked with Google and give you a great feel for who's taking you seriously enough to link to you.
There are much more involved techniques that we use, amoxicillin vs zithromax, but these represent some simple ideas to start with. I'd love to hear feedback and suggestions for other basic techniques.
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Regardless of your political affiliation, I think anyone would agree that no small part of the success of President-Elect Obama’s campaign was due to their groundbreaking use of New Media. While presidential campaigns have been using interactive marketing for several election cycles now, the technology becomes more and more advanced with each one. In 2000,…