Everyone has a bold story to tell. Ray Bradbury, who passed away yesterday at the age of 91, was no exception. That’s not to say he wasn’t exceptional. After all, not everyone’s bold story gets to be a standard part of the American tenth grade curriculum.
Forgive me for getting sentimental, but we hold a special place in our hearts here for Ray’s masterwork, Fahrenheit 451. To us, it’s much more than another dystopian omen for what we might all become if we’re not careful. It’s the inspiration for our company’s name.
In Fahrenheit 451, Guy Montag faced more severe limits with the printed word than we can really imagine, thanks to an entire brigade dedicated to their destruction. Nevertheless he witnessed the intense resilience of the human spirit in keeping alive what had been held in those books. He witnessed people, regular people, adapting to an oral record of those books so that they wouldn’t be lost.
So what does that have to do with us?
To be clear, we don’t burn books here. The destruction of information is (in most cases) a terrible thing. Quite the opposite, we created a company centered around the dissemination of information. As the old methods of marketing and advertising slowly fade into the past (direct mail, billboards, etc.), we’re adapting our clients’ messages for the way people communicate in this century. We chose Public Relations, Social Media Marketing and Search Engine Marketing because we to like having different methods at our disposal. Print media still has a part to play (and always will), but the more powerful part of what we do is harnessing digital media to amplify that medium. It’s like growing a little spark into a blazing bonfire. But we’ll leave those little salamander hats to someone else.
Thanks for the ideas, Ray, and may you rest peacefully. We’ll keep your book right at our front desk.