For months, if not years, we’ve been warned that mobile-friendliness is paramount to SEO success. While Google has released algorithm updates with more emphasis on mobile friendliness beginning in April of this year, it’s probable that we’re about to really see how important having a strong mobile presence is to SEO success for the first time with iOS9. (more…)
We’ve all been there. You’ve put in late hours on your most difficult campaign, and are ready to present the results of your hard work to your senior leadership. You sit down to start working on the report, only to find that your traffic, sales or leads are down, even after all those extra hours of work. Frustrated, you start poking around your analytics platform, searching desperately for that obscure metric that will help to show a win. (more…)
Mobile searches aren’t always locally-focused, but when they are, they represent extremely low-funnel traffic – a study last year indicated that four out of every five local searches on a mobile device results in a conversion.