Thomas Lee
Tom has more than 13 years of public relations and journalism experience. Before joining 451, Tom spent five years at Regan Communications in Boston, providing strategic communications for a wide range of local and national companies including Dunkin’ Donuts, New Balance Athletic Shoe Inc., RE/MAX of New England, Boston Celtics, Mix 98-5 (WBMX-FM), Boston magazine, Boston Herald, Boston’s Weekly Dig, Boston Wine Expo, Cask ‘n Flagon, Bluestone Holdings, Langer Broadcasting, and The Glynn Hospitality Group. Prior to Regan, Tom served as Public & Media Relations Manager at The Massachusetts Hospital Association and for three years as spokesman for the Massachusetts Water Resources Authority.
Posts by Thomas Lee
The Evolution of Crisis Communication
After finishing Neil Swidey’s 2-part story in The Boston Globe Magazine last week – “Trapped Under The Sea”, the untold story of two divers who died in the Massachusetts Water Resources Authority (MWRA) Deer Island Treatment Plant Outfall Tunnel – I was immediately transported back 10 years to one of the seminal events of my…
Top five things every entrepreneur should do to start or keep business profitable
451 Marketing Founding Partner AJ Gerritson was recently featured in Sharmen Lane’s NY Entrepreneurism Examiner column discussing the “The top five things every entrepreneur should do to start or keep their business profitable”. I thought I’d share the list here: 1. Determine how your potential customers receive news and information relevant to their industry. In today’s…
What Reporters Should Know About “The Dark Side”
I read an interesting blog post yesterday entitled “What all PR people should know about journalists”, written by Rohit Bhargava on his Influential Marketing Blog. The post had been “re-tweeted” by someone I follow on Twitter. As a former journalist who came over to the PR “Dark Side” 12 years ago, I was naturally intrigued.…
We’re Back!
Happy New Year! I hope everyone enjoyed the holiday season. We here at 451 Marketing sure did! I apologize that Heat has…er…cooled down a bit. It has been really busy around here, but that’s no excuse. We’re back now and we’re here to stay! My New Year’s resolution for 2009 is to make sure that…
It’s Not (Just) Your Kid’s Facebook Anymore!
I recently reconnected on Facebook with the majority of my 6th Grade classmates from P.S. 114 in Belle Harbor, NYC. I graduated from Mr. Domingo’s class in 1986 and, for the most part, have not spoken to these people since then. Facebook has illuminated old faces and rekindled a whole mess of great memories that…