After finishing Neil Swidey’s 2-part story in The Boston Globe Magazine last week – “Trapped Under The Sea”, the untold story of two divers who died in the Massachusetts Water Resources Authority (MWRA) Deer Island Treatment Plant Outfall Tunnel – I was immediately transported back 10 years to one of the seminal events of my [...]
Tags:
boston globe, communications protocol, Crisis Communications, google alerts, mitigate crisis, Online Monitoring, Social Media Monitoring
451 Marketing Founding Partner AJ Gerritson was recently featured in Sharmen Lane’s NY Entrepreneurism Examiner column discussing the “The top five things every entrepreneur should do to start or keep their business profitable”. I thought I’d share the list here:
1. Determine how your potential customers receive news and information relevant to their industry. In today’s digital [...]
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brandingTags:
451 Marketing, AJ Gerritson, boston branding, branding, Entrepreneurism, marketing, small business
I read an interesting blog post yesterday entitled “What all PR people should know about journalists”, written by Rohit Bhargava on his Influential Marketing Blog. The post had been “re-tweeted” by someone I follow on Twitter. As a former journalist who came over to the PR “Dark Side” 12 years ago, I was naturally intrigued. [...]
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public relationsTags:
451 Marketing, Boston Herald, Boston public relations, Jayson Blair, Lizzie Grubman, media, New York Times, Newspapers, public relations, Rohit Bhargava, The Boston Globe
Happy New Year! I hope everyone enjoyed the holiday season. We here at 451 Marketing sure did!
I apologize that Heat has…er…cooled down a bit. It has been really busy around here, but that’s no excuse. We’re back now and we’re here to stay! My New Year’s resolution for 2009 is to make sure that Heat [...]
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Welcome
I recently reconnected on Facebook with the majority of my 6th Grade classmates from P.S. 114 in Belle Harbor, NYC. I graduated from Mr. Domingo’s class in 1986 and, for the most part, have not spoken to these people since then. Facebook has illuminated old faces and rekindled a whole mess of great memories that [...]
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new mediaTags:
boston advertising, boston branding, boston marketing, Boston public relations, Facebook, reunion
Welcome to Heat, the official blog of The Leader in New CommunicationsTM – 451 Marketing! If you are unfamiliar with us, I will fill you in:
Back in 2004, a couple of interactive marketing veterans named AJ Gerritson & Nick Lowe recognized a paradigm shift in the world of marketing, advertising & public relations. Rather [...]
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