Pinterest – The Hot New Social Media Platform


Pinterest is the hot new social media platform that is everyone’s new guilty pleasure! To be honest, I just discovered it about three weeks ago and it has already become part of my daily online routine.  If you’re not a Pinterest addict like me, you may be asking, “What is Pinterest?! What the heck is a pin?”  Below is my Pinterest “How-To” – enjoy!

What is Pinterest:

Pinterest lets you organize and share all the awesome things you find on the internet. People use pinboards to plan their weddings, decorate their homes, create a dream wardrobe and organize their favorite recipes! In order to get started you must request an invite.

So here’s how it works – Users collect and ‘pin’ images that they find online. Once the image is on a user’s boards others can see it, ‘Like’ it, and comment on it. The people in your network can also ‘re-pin’ an image that you’ve pinned to their boards. You can create different boards for different topics such as a Wedding board, a Style board, a Recipe board, a Quote board or whatever you want! Here are some examples of popular boards:

Home Décor– a popular board for people to post pictures of new ideas for your home. People post furniture, window treatments, color schemes, accessories and more!


Food & Drinka popular board people use to post delicious recipes, restaurants and cooking tips for you to try out!



Style– a popular board for people to post the latest fashion trends, hair styles, tips and anything stylish!



Now that you know a little bit about Pinterest, here’s how to get started. When you first creating your account, you want to start following people. Click your name at the top, a drop down menu will appear and you can click on “find friends” to see which of your friends are on Pinterest. The more people you follow the more Pins you see on the main page. You can also follow “boards.” This means you aren’t following a person, just their pins on a specific board will show up in your stream, but pins from their other boards will not show up.



After you start following your friends and different boards you can create your own boards which allows you to categorize your pins. Go to the top right corner near your name and click “Add +” to add a pin or create a board.



When you find something you like and want to “Re-Pin”, “Like” or Comment, hover your mouse over the image and “Re-Pin, Like and Comment” will appear. Click whatever you want to do and re-pin, like and comment away!



Even though Pinterest may seem like a personal social media site, it is actually a great way for companies to promote their products and services. Companies can join as their company name, create boards and pins for their different products and services. Companies can encourage their Facebook friends and Twitter followers to follow them on Pinterest and start pinning their favorite things about their company. Eventually companies can even run promotions on Pinterest, such as voting for your favorite pin or new product! For example, see Layla Grace’s recent Pinterest competition:


Hopefully this has helped answer some of your questions and by now you have now created your own Pinterest account! Welcome to the Pinterest phenomenon! Tweet us @451Heat to share your thoughts! And keep an eye out for future posts on Pinterest by @451Heat with more how-to’s and best practices.

-Melissa Garabedian, 451 Marketing PR Intern


Melissa is a senior at Merrimack College majoring in Business Marketing



451’s “Must-Attend” Boston New Year’s Eve Celebrations


Still no plans for New Years Eve? Not to worry – we’ve put together a list of the top celebration destinations in Boston and beyond where you can ring in 2012 in style.  From prix fixe French cuisine and drink pairings to “Anti-Resolution” parties, we’ve covered something for everyone in this “must-attend” list.


Blue Inc.

Ring in the Blue Year with Chef Jason Santos and the 3-course dinner menu he has created for the occasion and paired with wine. Guests can also customize their menu to include a salad course, foie gras course (foie gras torchon, cranberry, chocolate brioche, candied hazelnut crumbs) or wine and champagne pairings. Menu items include Hawaiian Style Tuna Poke (wonton crackers, tobiko, chile mayo), Beef Tenderloin Carpaccio (epoisse, truffle toast, pickled shallots, porcini marmalade), Kurobuta Pork Wellington (parma ham, herb mashed, baby vegetables, sweet wine demi), Goat Cheese Stuffed Chile Rellenos (plaintain mole, spaghetti squash, blood orange salsa), Chocolate Tablet (chocolate cardamom sorbet, orange textures, gold flakes).

$60/person for 3 course menu

$90/person for 3 course menu paired with wine & champagne

Open at 4 P.M.

131 Broad Street, Boston, MA 617.261.5353


Bistro 5

Chef Vittorio Ettore is offering a 3 course menu with options to please any palate. Things kick off with an amuse bouche and prosecco toast. Menu items include: Duck Confit with Kumquat Chutney, Crispy Salsify and Balsamic Syrup, Maine Sea Scallops with Stone Ground Organic Soft Pumpkin Polenta and Hen of the Woods Mushrooms, Barn Raised Veal Flank Scaloppine with Truffled Celery Root Puree, Spinach, Taleggio Cheese, Veal Jus and Orange Gremolata, and Flourless Chocolate Cake, Brioche “Croccante,” Chocolate Mousse, Vanilla Bubbles and Orange Confit.

$85/person for 3 courses

$110/person for 3 courses with carefully selected wine pairings

Open at 5 P.M.

5 Playstead Road, West Medford, MA. 781.395.7574



Chef William Kovel is open for the evening and will be offering Catalyst’s regular bar menu and dinner menu alongside some exclusive New Year’s Eve menu additions.

Open at 5 P.M.

300 Technology Square, Cambridge, MA. 617.576.3000



Ducali Pizzeria & Bar

Ducali will celebrate “A Beer Drinker’s NYE,” with a special “champagne-style” beer list including Brooklyn Local 1, Unibroue Fin du Monde and Duvel Magnums. Ducali will also be serving its gluttonous Roman-style pizzas (think Tortellini or Patate), Nachos Italiano (pizza dough chips baked with mozzarella cheese, hot pepper, salami, and served with a spicy tomato sauce), and indulgent sandwiches until midnight – because, hey, there will be no tight dresses to stay slim for. Guests can also watch the ball drop on the big screen projectors.

Reservations required.

289 Causeway Steet, Boston, MA 617.742.4144


il Casale

Chef Dante de Magistris is offering an early and late seating at this suburban gem in Belmont. Guests can choose between a 3 course prix fixe menu for the first seating, or a 4 course prix fixe menu with a bubbly toast for the later seating. Menu items include: il leone (shaved fennel-arugula salad, cherry peppers, spicy olives, lemon vinaigrette), spaghetti cacao e pepe (genuine pecorino Romano Fulvi, (D.O.P Lazio), fresh cracked black pepper), branzino, begne al pistachio (chocolate-pistachio profiteroles).

All tables will receive lenticchie e cotechino (lentils and pork sausage), a classic New Year’s Eve accompaniment for prosperity in the New Year.

$45/person for 3 course prix fixe menu

$75 for 3 course prix fixe with wine pairings

$65/person for 4 course prix fixe menu with choices and bubbly toast

$95/person for 4 course prix fixe menu with choices, bubbly toast, and wine pairings

Open at 5:00 P.M.

50 Leonard Street, Belmont, MA. 617.209.4942


Julep Bar

Julep Bar, Boston’s newest bar and lounge, is hosting Lavish Saturday’s “Twenty-Twelve: The New Year’s Gala.” Enjoy music stylings by Boston’s famous DJ Dirty Dek, a midnight toast, and option VIP service. Doors open at 9 p.m.


Tickets can be purchased at

200 High Street, Boston, MA 617.512.5311



Chef Frank McClelland has created a lavish menu at this luxe dining destination in the heart of fashionable Back Bay.  Enjoy the lights of the city from their dining room while welcoming 2012 with their eight-course menu complete with champagne.


First seating, 5:30 – 6:30PM

Second seating, 9:00 – 10:30PM

774 Boylston Street, Boston, MA. 617.262.3023


Lucia Ristorante – North End and Winchester

Lucia Ristorante is serving a traditional Italian a la carte meal all night long on New Year’s Eve at both of its locations –  in Boston’s North End and in the heart of Winchester. The offerings at both locations include a champagne toast at midnight and a menu featuring Lobster Ravioli, Osso Buco, and Veal Chops Valdostana.  In Winchester, Frank Zarba will be performing live beginning at 9 p.m.

13 Mt. Vernon St., Winchester, MA  781.729.0515

415 Hanover St. Boston, MA  617.367.2353


McGreevy’s 3rd Base Saloon

At McGreevy’s 3rd Base Saloon, forget the champagne and get ready for a Jameson toast at midnight. Oh, and don’t worry about breaking the bank on a fancy cocktail dress or suit – anybody wearing Chuck Taylor’s will have the $10 entrance fee waived. Enjoy the end of 2011 on the two spacious levels, fully equipped with 12 HD plasma televisions and multiple projection screens withs surround sound, so there is no way the ball drop can be missed. There is also a modern Rock-themed Jukeox, three full bars, comfortable banquettes, and lounge seating (because even in Chuck Taylor’s, you can only dance for so long).

$10 entrance fee at door.

911 Boylston Street, Boston, MA 617.262.0911

MET Back Bay

The Back Bay’s premier neighborhood spot puts a modern spin on a traditional evening. Known for their comfortably elegant hospitality, Sidell and her team are creating an even more memorable experience for guests with the addition of live entertainment from KISS 108’s Rich DiMare. Rich will be performing as part of a trio, alongside an acoustic bassist and keyboard player. Mix, mingle and make new friends as this heartthrob serenades the crowd with his smooth vocals and charming charisma. The soiree also includes top shelf open bar, a DJ & dancing, snacks & treats, party favors and a Champagne toast.

$95/person, tickets can be purchased at

10:00PM to 2:00AM

279 Dartmouth Street, Boston, MA. 617.267.0451



Chef Patricia Yeo is hosting a dinner party with two seatings for New Year’s Eve. The first seating will feature Om’s regular dinner menu alongside an exclusive prix fixe menu. Menu options include: Sweet Potato Tamales with Duck Adobo, Persimmon & Pistachio Salad with Rocket & Black Olive Vinaigrette, Dry Aged Rib Eye Steak with Bone Marrow Fritters and Alliums, and Baked Alaska.

$80/person for prix fixe menu with choices

First seating, 5:30 – 7:30PM

Second seating, 8:00 – 10:30PM

For those who prefer late night festivities over a lavish meal, Om’s late night festivities will be in full swing with a DJ, dancing and champagne toast. Tickets are $30 in advance, or $40 at the door.

92 Winthrop Street, Harvard Square, Cambridge, MA 617.576.2800



On New Years Day, this popular Fort Point Mexican restaurant and tequila bar serves an all-you-can-eat brunch buffet for $20.12, highlighted by Mexican eggs Benedict, Rice Krispies-coated French toast and its signature bloody Marias, a Mexican-style bloody Mary.


238 Summer St., Boston, MA 617.423.1000,


Restaurant dante

Chef Dante de Magistris is hosting SIN: The Anti-Resolution New Year’s Eve Cocktail Party featuring the 7 Deadly Sins. The cocktail party includes: gluttonous food stations, passed hors d’oeuvres, DJ Adilson & dancing, and a bubbly toast at midnight. Guests must be 21+ to enter. Table reservations and bottle service available upon request.

$80 General Admission

8:00PM – 2:00AM

40 Edwin H Land Blvd., Cambridge, MA. 617.497.4200


Ristorante Damiano

Offering a 4 course prix fixe menu composed of traditional New Year’s Eve Italian food, wine and a champagne flight, Chef Damien DiPaola invites guests to salute the beginning of the New Year at Ristorante Damiano as is customary in Italy. Menu items include: Cream of asparagus with truffles and parmigiano, Penne Bolognese, Rack of lamb with red wine and rosemary sauce, and Pandoro.  Every third course, regardless of choice, is served with lentils and cottechino for good luck, as the pork is said to represent the riches of the land and the lentils are said to symbolize money or good luck. The final course is paired with a glass of prosecco to toast the New Year.

$50/person for prix fixe menu with choices (tax and gratuity not included)

Open at 5P.M., two hour seating, reservations preferred

307 Hanover St., Boston, MA. 617.742.0020


Sel de la Terre – Back Bay and Long Wharf

Back Bay

Ring in 2012 with Sel de la Terre as Chef Franco serves a special holiday prix fixe menu. The dinner begins with an amuse bouche and menu options include: Steamed George’s bank diver scallops (potato gnocchi, truffle buerre blanc, crispy shallots), Sparrow Arc organiz white carrot soup (black trumpet mushrooms, roasted pistachios), House dry aged beef sirloin (crispy sweet breads, smoked Vermont maple glazed Brussels sprouts, mousse of pommes pureé), Tagliatelle of marjoram and cracked black pepper (roasted pumpkin and spinach, pickled turmeric cauliflower, stout emulsion).

$85/person for prix fixe menu with choices

+$40 for optional champagne tasting

+$35 for options vintner’s tasting

4PM – 10PM

774 Boylston Street, Boston, MA. 617.266.8800


Long Wharf

Sel de la Terre’s Long Wharf location is also serving a special holiday prix fixe menu to ring in the New Year. This dinner also begins with an amuse bouche, and menu options include: Lobster Ravioli (with leeks, mushrooms and peas), Game Pate (with cranberries and pistachios; brioche, frisée and kumquat chutney), Sautéed Lemon Sole (with smoked tomato, black eyed peas and snap peas), Wild Mushroom and Onion Sope (with melted raclette, green onions and romesc), Crispy Rock Cornish Hen (with roasted pepper and artichoke fricassee),Truffled Delicata Squash Risotto (with mushrooms, apples and Brussels sprout), Orange Vanilla Bean Crème Brulée (with fresh kumquats and cinnamon citrus sable cookie).

$95/person for prix fixe menu with choices

4PM – 10PM

255 State Street, Boston, MA. 617.720.1300


Tavern on the Water

Ring in the New Year with a bang at Tavern on the Water in Charlestown with arguably the best view of the Boston New Year’s Eve Fireworks. Tickets include admission as well as: free parking, passed apps, party favors (hats, noise makers, etc.), door prizes (Celtics tickets, restaurant gift cards, AMEX gift cards, cigars, etc.), a champagne toast, and Avion tequila. Enjoy the fireworks on the roof deck alongside an intricate ice sculpture.


$25 General Admission, and may be purchased at the door.

8PM – 1AM

One 8th Street, Pier 6 Charlestown, MA. 617.242.8040


Vito’s Tavern

Vito’s Tavern is throwing its first annual New Year’s Resolution Party, hosting a DJ and karaoke all night long while guests enjoy passed hors d’ouevres and NYE themed cocktail and prosecco champagne specials. There will be no chance of missing the ball drop as all six of Vito’s flat screen televisions will be displaying the countdown to midnight all night long. And don’t forget to wear red underwear as Italians believe that this brings good luck for the upcoming year. Those who do will cash in on the luck immediately; receiving a $20 gift card to Vito’s redeemable beginning January 2, 2012.


Admission is free with purchase of alcoholic beverage

10PM – 2AM

54 Salem Street, Boston, MA. 857.277.0229


No matter where you end up, have a safe and Happy New Year!