A client of ours is a prolific user of metaphor.  But those metaphors have proven effective in getting his points across.  The most recent one was a description of his role as a sales professional.  His first job, as he described it, was to identify his prospect’s wound.  His second job was to rub as [...]

This past summer, the latest version of Adobe Acrobat was released with Flash video support. While this may not seem groundbreaking at first blush (older versions of Acrobat have allowed for embedded video with Quicktime, etc.), Acrobat 9 actually integrates the video directly into the document as opposed to relying on an external video player [...]

“How do you creative guys get your ideas?” I hear that question a lot and my answer is usually that it’s a process. Sometimes you get the “ah ha!” moment in the shower then pretend to spend all day working on it, but unfortunately those are few and far between. Most of the time we [...]

Companies worldwide have finally realized that the Middle Eastern market and Arabic speaking consumers are an under serviced demographic. As a result, there is a growing demand for modern Arabic typefaces. More and more international corporations are seeking out Arab designers to create custom fonts and logos to appeal to the Middle Eastern market. Just [...]

Before I delve into this charged and heavily argued subject, let me just start by asking you to think back. Try to remember the brand behind the commercial that I am going to try and describe to you now. It begins with a rock guitar solo and a scene of guys playing football. It then [...]