advertising
5 Tips to Write Better Google PPC Ad Copy
What isn’t online anymore? Our relationships, social networks, finances and shopping experiences have already migrated online. Millions of people log on the Internet everyday—multiple times a day. It’s no surprise that advertisers want to grab a piece of market share through the Internet. They just need to hold enough attention from Internet users to…
Pointers on Building a Keyword List for Your Google Ads Campaign
A good keyword list should stay between 5 to 20 keywords for each ad group. An important point to note is that you shouldn’t create keywords that overlap with other ad groups in your campaign.
How Social Media Enhanced the Academy Awards
The 84th annual Academy Awards was a chaotic event to say the least. Between Sacha Baron Cohen dumping “Kim Jong Il’s ashes” on Ryan Seacrest’s designer suit, the cast of “Bridesmaids” presenting their Martin Scorsese drinking game, and J.Lo’s debatable wardrobe malfunction, viewers gave up their regularly scheduled Sunday night programs to see what other…
4 Images to Boost Your Facebook Ad Performance
The most important feature of a Facebook ad is the image. If the image isn’t appealing enough, people are not going to notice your ad. After all, people are not on Facebook to browse through the ads. They will not read the ad text unless the image catches their eye. It’s pretty simple – great images grab…
Pinterest – The Hot New Social Media Platform
Pinterest is the hot new social media platform that is everyone’s new guilty pleasure! To be honest, I just discovered it about three weeks ago and it has already become part of my daily online routine. If you’re not a Pinterest addict like me, you may be asking, “What is Pinterest?! What the heck…