You’ve been doing a great job at social so far: you’re posting meaningful content daily, you’re interacting and engaging with followers, and you’ve branded all your profiles with your logo, tag-lines, company descriptions and attention grabbing imagery. But what about taking the next step into advertising? Luckily for you, advertising on social media actually compliments your existing social media activity quite nicely. While your current strategy may be educating your market and increasing awareness, social ads are meant to capture those leads that are ready to convert today. (more…)
With more than 300 million monthly active users and nearly 70 million photos shared each day, Instagram has become an important aspect of any social marketer’s strategy. Until recently, Instagram has restricted advertising capabilities to larger brands such as Coca-Cola, Samsung and Dove. In spring 2015, the platform announced they’d be expanding ad availability to brands of all sizes within the coming months, while also introducing new advertising formats and more relevant targeting. So what does this mean for your brand?