The Style Trap

The Style Trap

Well known as the creator of such brands as V&A (Victoria & Albert Museum, London), Reuters and Pan Am, and a founding partner of Pentagram (one of the world’s leading branding and design companies) Alan Fletcher (1932-2006) was famous for not having a style. Fletcher (pictured below, portrait by Steve Slayford) said, (more…)

7 Things You Can Do to Better the Customer’s Journey

7 Things You Can Do to Better the Customer's Journey
I attended Bryan Eisenberg’s “Creating Legendary Brands: A Business Process to Align Metrics, Customer Experience, and Profits” at INBOUND15. Eisenberg has been in the business of customer experience and conversion rates for over 20 years and it’s evident he is passionate about this. His hope is that more and more companies improve their consumer experience setting the bar higher and higher. (more…)