branding
New Springpad and Social Strides for the Red Sox & Olympics
Our take on the hottest stories, latest tools, and things you may have missed on the Interwebs…
5 Tips to Write Better Google PPC Ad Copy
What isn’t online anymore? Our relationships, social networks, finances and shopping experiences have already migrated online. Millions of people log on the Internet everyday—multiple times a day. It’s no surprise that advertisers want to grab a piece of market share through the Internet. They just need to hold enough attention from Internet users to…
RFP – Request for Proposal or Request for Passion?
This morning I attended yet another amazing New England Publicity Club Masters Institute event. Today’s topic focused on the procurement process of RFPs and looked at “What Makes a Successful Agency Relationship?” Both in-house and agency people were in the room and on the panel which made it easy to see where we have mindshare.
The New iPad & Gronking the Madden Cover Curse
Top Story: The New iPad The iPad is coming. What? You thought it was already here? Well, technically we’ve had a couple versions. But as was unveiled this week, the new iPad 3 will simply be called iPad. Clever. But was the simplistic new name the biggest surprised about the brand new iPad? While…
How Social Media Enhanced the Academy Awards
The 84th annual Academy Awards was a chaotic event to say the least. Between Sacha Baron Cohen dumping “Kim Jong Il’s ashes” on Ryan Seacrest’s designer suit, the cast of “Bridesmaids” presenting their Martin Scorsese drinking game, and J.Lo’s debatable wardrobe malfunction, viewers gave up their regularly scheduled Sunday night programs to see what other…