How to Create an Easy-to-Use Seasonality Report

We’ve all been there. You’ve put in late hours on your most difficult campaign, and are ready to present the results of your hard work to your senior leadership. You sit down to start working on the report, only to find that your traffic, sales or leads are down, even after all those extra hours of work. Frustrated, you start poking around your analytics platform, searching desperately for that obscure metric that will help to show a win. (more…)