I attended Bryan Eisenberg’s “Creating Legendary Brands: A Business Process to Align Metrics, Customer Experience, and Profits” at INBOUND15. Eisenberg has been in the business of customer experience and conversion rates for over 20 years and it’s evident he is passionate about this. His hope is that more and more companies improve their consumer experience setting the bar higher and higher. (more…)
Up until last week, you’d never catch me listening to sports radio. The one thing I look forward to in my two hour commute to and from work every day is my meticulously selected Spotify and Pandora Playlists comprised of my favorite songs, artists and genres. Music is great for that purpose; it allows me to zone out, prepare, or unwind from the day, and ignore the disorder and noise on my normally-packed B-line train during rush hour. After all, what did I need to know about contract negotiations, scores for games I didn’t care about or critiques of players that I had never even heard of? Thank you, but no thank you. (more…)
So you have read our whitepaper and already started your content marketing efforts. You have created a great video, planned 2 webinars and cranking out blog posts every week and are tracking the analytics on each. So far though, you haven’t been getting much traction on any of them. This is where the old adage “build it and they will come” falls flat on its face.
Made it past week one of 2014. For the 45 percent of you who make New Year’s resolutions, according to a recent University of Scranton survey published in the Journal of Clinical Psychology, that means you are one week closer to the new you you’ve always envisioned. But why stop at just you?