7 Things You Can Do to Better the Customer’s Journey

7 Things You Can Do to Better the Customer's Journey
I attended Bryan Eisenberg’s “Creating Legendary Brands: A Business Process to Align Metrics, Customer Experience, and Profits” at INBOUND15. Eisenberg has been in the business of customer experience and conversion rates for over 20 years and it’s evident he is passionate about this. His hope is that more and more companies improve their consumer experience setting the bar higher and higher. (more…)

The Sports Radio Challenge: 3 Reasons Why Sports Radio Makes You Better at Your Job

The Sports Radio Challenge

Up until last week, you’d never catch me listening to sports radio. The one thing I look forward to in my two hour commute to and from work every day is my meticulously selected Spotify and Pandora Playlists comprised of my favorite songs, artists and genres.  Music is great for that purpose; it allows me to zone out, prepare, or unwind from the day, and ignore the disorder and noise on my normally-packed B-line train during rush hour. After all, what did I need to know about contract negotiations, scores for games I didn’t care about or critiques of players that I had never even heard of? Thank you, but no thank you. (more…)