Interviews
Internships: How to Land One and Translate it into a Job
My commute Monday was typical—I spent most of it reading the Metro paper. The advice column featured an article by Dan Schawbel about “The real value of internships.” It’s worth a read if you are a student wrestling with how to secure an interview for an internship. I receive tons of resumes everyday with…
Behind the Scenes at 451 Marketing: Meet Francis Skipper
Francis Skipper, the Search Engine Marketing Director at 451 Marketing, has more than nine years of experience in search engine marketing, advertising and sales. At 451 Marketing, Francis creates and manages organic search strategies to achieve priority placements for both business-to-business and direct-to-consumer clients. You started your career as a chemist. What…
451 Marketing’s Six Best Tips for Giving a Great Press Interview
• Lie. Feel free to embellish to make yourself or your company look good. Don’t ever let the truth get in the way of a good story. When in doubt, misinform, mislead, and exaggerate! • Speak quickly and/or mumble. Use short, choppy sentences. Generally be as incoherent as possible. It’s the reporter’s problem if they…
451 goes 1-on-1 with Rick Clancy, former SVP at Sony Electronics, Inc.
As part of our latest installment in our 451 Heat Q&A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc. Rick first began his career at Sony in 1990, and over the course of two decades, was instrumental in overseeing the public…
Q & A with New Media Marketing Innovator & Restaurant Owner, Justin Levy
For part four in our series of “451 Heat 1-on1’s,” we spoke with the General Manager of New Media Marketing Labs, Justin Levy. Justin, based in Boston, helps businesses understand the potential of new media marketing, including how to use social media tools like blogs and community platforms to listen to clients and drive business…