Interviews
Q & A with New Media Marketing Innovator & Restaurant Owner, Justin Levy
For part four in our series of “451 Heat 1-on1’s,” we spoke with the General Manager of New Media Marketing Labs, Justin Levy. Justin, based in Boston, helps businesses understand the potential of new media marketing, including how to use social media tools like blogs and community platforms to listen to clients and drive business…
Our Interview with Social Media Strategist and Trainer, Mack Collier
For part three in our series of “451 Heat 1-on1′s,” we spoke at length with social media consultant, trainer and speaker, Mack Collier (@mackcollier). Mack, based in Alabama and a frequent contributor to the Marketing Profs website and the owner and author of The Viral Garden, has been immersed in social media since it’s infancy…
Our Interview with Boston-based Media Maven, C.C. Chapman
If you are an active member of the social media community, particularly here in Boston, then you undoubtedly know the name C.C. Chapman (@cc_chapman). A Co-Founder and Managing Partner of new media consultancy The Advance Guard, and an avid blogger and podcaster, C.C. specializes in helping brands to better understand the social web and how…
Our Interview with "Scalable Intimacy's" Mike Troiano
For the latest edition of HEAT, we picked the brain of one of our favorite social media gurus, Mike Troiano (@MikeTrap), to find a little bit more about how he has made the transition from “varsity ad guy” to popular social media branding blogger at http://scalableintimacy.com/. Mike, currently based in the Boston suburbs, is constantly…
Mass High Tech: Tech heads tackle stress, build leadership on the rugby field
One of our very own founding partners, AJ Gerritson, was featured in the most recent issue of Mass High Tech. Journalist Lynette F. Cornell compiled a piece that focuses on how some of the important skill sets that are honed by playing the game of rugby–leadership, team work, mental toughness and dedication–are easily transferable to the corporate boardroom. Take…