Online lead generation can be a bit difficult to conceptualize when it is not considered under the right context. It is important to understand that leads can only be effectively generated online when the tactics employed, take into consideration the actual online behaviors of executives who hold power to make purchasing behaviors.
Along that vein, Forbes [...]

Steve Rubel of Edelman Digital recently wrote an article for Fast Company reporting that people are spending a record amount of time on social networking sites: Twitter and Facebook, etc.
These sites are so attractive of course because they offer streams of brief information updates. Because these “pipelines” of brief status updates enable us to consume [...]

The Boston Globe’s Scott Kirsner ran a terrific piece in Sunday’s paper about the emergence of the “new” approach to marketing that we continue to embrace– non-interruption based, inbound marketing. The piece specifically mentions how Boston-based companies (and individuals) have pioneered this shift, and will continue to foster it’s progression.

Here is the link to the article [...]

Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]

One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]