December 15, 2009      By: ajgerritson  
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prsucks

There are a lot of pr agencies out there that suck. Don’t get stuck with one! Watch this presentation to discover the tell-tale signs. Enjoy! From the PR team at 451 Marketing…

View on Slideshare.net

July 21, 2009      By: jbenanto  
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Online lead generation can be a bit difficult to conceptualize when it is not considered under the right context. It is important to understand that leads can only be effectively generated online when the tactics employed, take into consideration the actual online behaviors of executives who hold power to make purchasing behaviors.
Along that vein, Forbes [...]

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Social Media, new media
July 10, 2009      By: ekmurphy  
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Steve Rubel of Edelman Digital recently wrote an article for Fast Company reporting that people are spending a record amount of time on social networking sites: Twitter and Facebook, etc.
These sites are so attractive of course because they offer streams of brief information updates. Because these “pipelines” of brief status updates enable us to consume [...]

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new media
June 18, 2009      By: mhamed451  
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Facebook

Leading social media sites have been changing things up a bit lately, and have started the trend of offering verified accounts to certain individuals, businesses and other organizations. What is a verified account? It’s really simple: having verified accounts simply means the public can easily see if an account is authentic—in other words, that the [...]

June 10, 2009      By: mhamed451  
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451_Marketing_Facebook_Vanity_URL

Since its inception, Facebook has linked to user profiles through randomly assigned numbers in the URL (e.g., “http://facebook.com…id=592952074/”). While effective, the method has not allowed users to easily share links to their profiles with others. When copying and pasting a link was the main option, users often found themselves sifting through Facebook search results [...]

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Social Media, new media
May 6, 2009      By: jbenanto  
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mm_twitter1

Quite often we receive this question from individuals that possess varied amounts of online savvy. Some have a solid grasp of how to utilize sites like Facebook and LinkedIn for personal and professional purposes, but they struggle to understand the benefits (and the “point”) of Twitter. Others are just confused about everything that is going on in [...]

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new media
April 27, 2009      By: jbenanto  
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The Boston Globe’s Scott Kirsner ran a terrific piece in Sunday’s paper about the emergence of the “new” approach to marketing that we continue to embrace– non-interruption based, inbound marketing. The piece specifically mentions how Boston-based companies (and individuals) have pioneered this shift, and will continue to foster it’s progression.

Here is the link to the article [...]

April 8, 2009      By: jbenanto  
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newspaper1

An article in today’s New York Times examines the “free-versus paid online content” debate that is currently on the minds of all members of the newspaper and magazine publishing industry. Amidst a decline in their subscriber-base, many publications embraced the internet as a channel to help build their audience and increase revenues. But the recession [...]

March 16, 2009      By: jbenanto  
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Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]

March 13, 2009      By: brie451  
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One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]