new media
Is the Early Release of Super Bowl Commercials Beneficial?
With the big game on Sunday, it’s almost impossible to go online without seeing something pertaining to the Super Bowl. While I enjoy hearing about the Patriots, one thing that really caught my attention has been all the talk regarding the widely anticipated Super Bowl commercials. I like Super Bowl commercials just as much as…
Tips for a Successful Tablet Marketing Strategy
This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…
Refining and Maximizing Your Pitching Strategy
As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by…
Online Backlash to SOPA and Samuel Adams ‘Hops’ Into Social
Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you’ve seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies. Just in case, here’s a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA…
Google Zeitgeist & Presenting Professor Ochocinco
Top Story: Google Zeitgeist: What Mattered in 2011 As is tradition, Google Zeitgeist has released its annual list of top terms that people were searching for in 2011. Though there are still a couple weeks left to go in the year, the results seem to be pretty much set– even with the recent news of…