When you hear the beep that you have a new text message it might not be from your best friend anymore. Instead, the message could be a Mobile Marketing tool sent by advertisers and marketers that you agreed to receive texts from. How do you know that the text messages are not spam? That is the power of Mobile Marketing; the consumer controls this form of communication by giving consent to receive text messages. This is different from most other marketing techniques in which businesses control the information they disseminate to consumers.
More and more companies are turning to Mobile Marketing to reach new and existing customers. Recently, QuickMobile, a mobile technology and services company, released a Version 2.0 as part of its Contextual Mobile Marketing Platform. By using QuickMobile, companies can send text, audio, video and graphics to mobile phones. Some new features of this program are Mobile Polling and Mobile Results in addition to enhanced security and preferences. Mobile Polling allows presenters to create and ask questions to audiences in real time and have them answer the question on their mobile phone. This interactive tool will add a new dimension to how presenters can keep audiences’ attention and collect data at the same time. The other new device, Mobile Results, allows Mobile Marketing Firms to track their activity in order to test its effectiveness. Both of these tools were utilized by the Presidential campaigns, as mentioned in Nick’s previous post.
With new tools being created all the time for Mobile Marketing Firms and Interactive Agencies, this technique is growing in popularity among companies. The fast and direct communication it provides to consumers appeals to businesses looking for innovative ways to reach their target audiences. Shopping, for example, can also be done through Mobile Marketing, with new innovative technologies that allow shoppers to engage in text ordering, as well as receive text messages about different upcoming promotions of the respective store.
All the new media technology involving Mobile Marketing is revolutionizing how consumers complete their every day tasks and activities. As the future unfolds, Mobile Marketing will continue to grow as a front-runner in new media communications.