Top Story: Would You Like Fries With Your McDisaster? Last week, McDonald’s embarked upon a new Twitter campaign that turned out less than stellar for the brand. But before we talk about it, a little background. @McDonalds had a very successful Twitter campaign using the hashtag #MeetTheFarmers where McDonald’s suppliers talked about the pride and quality of the ingredients they provide to the com...

This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in the U.S by the end of 2014.   Of those tablet owners, approximately 61 mi...

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product. Apart from the benefit of having qualified traffic,...

Here at 451 Marketing, we think two-legged friends are great and all, but we really love our four-legged (and sometimes three-legged) ones! In this fun Friday post, we wanted to share with you some members of our families. Meet our cold-nosed creatures! Name: Alex Human: Glen Hawkins, Creative Director Gender: Old man Age: 16     The deets: This handsome fellow was adopted from Angel ...

As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by the Pub Club of New England, where several members of the Boston media unraveled a part ...