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	<title>451 Heat</title>
	<link>http://451heat.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Mon, 08 Mar 2010 19:16:37 +0000</lastBuildDate>
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		<title>Oscars Use Social Media to Boost Ratings, Appeal to Gen Y Audience</title>
		<description><![CDATA[In the past few years The Academy Awards began losing its status as the show of the year. In 2008, the show’s ratings dropped to an all-time low. In 2009, viewership increased by 13%, which is the third lowest-rated broadcast in Oscar&#8217;s televised history.
What are the reasons behind this drop in ratings? Well, one of [...]]]></description>
		<link>http://451heat.com/2010/03/08/oscars-use-social-media-to-boost-ratings-appeal-to-gen-y-audience/</link>
			</item>
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		<title>Journalists and Social Media</title>
		<description><![CDATA[As PR professionals, we&#8217;re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that&#8217;s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.


Middleberg Communications [...]]]></description>
		<link>http://451heat.com/2010/03/03/journalists-and-social-media/</link>
			</item>
	<item>
		<title>Using Ustream for Business</title>
		<description><![CDATA[Tomorrow morning I’m going to film our “Building a PR Campaign for the Digital World Workshop,” and I plan to post the video on Ustream when I get back to the office.  I know people generally use Ustream to live stream discussions, events, meetings, and etc., and, eventually, I plan to do that as well. [...]]]></description>
		<link>http://451heat.com/2010/02/24/using-ustream-for-business/</link>
			</item>
	<item>
		<title>Thinking about Facebook Changes</title>
		<description><![CDATA[Last night I was catching up on some Facebook notifications, checking up on some old friends, looking at my upcoming events, etc., and I got to thinking about how much Facebook evolved since I first started using the social networking site.


I remember when I updated my Interests at least once per month, was invited to [...]]]></description>
		<link>http://451heat.com/2010/02/19/thinking-about-facebook-changes/</link>
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		<title>The Olympic Games and Facebook</title>
		<description><![CDATA[The Vancouver 2010 Olympic Games is the most recent big event to use social media to connect with millions of fans across the Web. The IOC set up an official Olympic Games Fan Page on Facebook for Fans to stay updated on Olympic events and to promote contests. The Fan Page has just under 1.5 [...]]]></description>
		<link>http://451heat.com/2010/02/16/the-olympics-and-facebook/</link>
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		<title>Recent Court Ruling Could Impact Search Strategies</title>
		<description><![CDATA[Yesterday in Paris, a court tribunal ordered EBay to pay Louis Vuitton over $310,000 in legal costs and damages for using search terms that “misled consumers,” by driving consumers to the EBay website. The court also supported Louis Vuitton’s claim that EBay’s actions damaged the Louis Vuitton brand.

What I find most interesting about this case [...]]]></description>
		<link>http://451heat.com/2010/02/12/recent-court-ruling-could-impact-search-strategies/</link>
			</item>
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		<title>451 goes 1-on-1 with Rick Clancy, former SVP at Sony Electronics, Inc.</title>
		<description><![CDATA[As part of our latest installment in our 451 Heat Q&#38;A series, we had the pleasure of speaking with Rick Clancy, the former Senior Vice President of Corporate Communications for Sony Electronics, Inc.





Rick first began his career at Sony in 1990, and over the course of two  decades, was instrumental in overseeing the public [...]]]></description>
		<link>http://451heat.com/2010/02/11/451-goes-1-on-1-with-rick-clancy-former-svp-at-sony-electronics-inc/</link>
			</item>
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		<title>Google Dives into Social Media with Google Buzz</title>
		<description><![CDATA[Google Buzz is all the buzz on blogs, Twitter and other social networking sites today, but in case you’re still unsure of the new service, I’m going to outline the best features.
Buzz is Google’s newest way of showing it is committed to making Google “as social as the web itself.” It’s also a way for [...]]]></description>
		<link>http://451heat.com/2010/02/09/google-dives-into-social-media-with-google-buzz/</link>
			</item>
	<item>
		<title>Facebook Rolls Out Homepage Redesign</title>
		<description><![CDATA[As you’ve probably heard (or seen if you’re one of the chosen people), Facebook began rolling out a new homepage design today for the site’s now 400 million users. The redesign comes just in time for Facebook’s 6th Birthday! (Can you believe it’s only been six years since Facebook launched?) The Facebook redesign emphasizes search, [...]]]></description>
		<link>http://451heat.com/2010/02/05/facebook-rolls-out-homepage-redesign/</link>
			</item>
	<item>
		<title>Did you peg your pants?</title>
		<description><![CDATA[When I was in junior high (Boston circa 1987-88) it was cool to roll up your pants like in the photo below. Actually, this was so cool that if you didn’t wear your pants like this you were most likely subject to ridicule by the other kids.


There was no real benefit to wearing your pants [...]]]></description>
		<link>http://451heat.com/2010/02/05/did-you-peg-your-pants-2/</link>
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